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Category: Industry News

Hey Designers! Lets Chat About Mental Health Awareness in the Creative Industry

Thu, October 1 2020 - 8:48 AM
Hang in there, designers! From the high-pressure work environment to the never-ending cycle of being criticized and stressed out from making sure the client is happy with the final project, we understand how the creative industry can drive anyone mad. However, for a field of communication experts, we find it difficult to talk about our mental health stru…

Franklin, TN: Our Most FAQ Finally Answered in This Week’s New Blog Post

Sat, August 1 2020 - 12:47 PM
When speaking to potential clients, who have never worked with a sign company, we often recieve quite a few questions about how we plan and complete specific custom projects. (Don’t worry, we enjoy answering each question because hey, we get it! ) One of the most common questions potential clients ask us is, “Which material do you recommend for my custom sig…

Franklin, TN – Vehicle Graphics are Perfect WOW Factors for Any Mobile Service

Fri, July 10 2020 - 1:11 PM
So, you've decided to start your journey as an owner of a mobile service company. There are so many things to do to get started, but you don't have to complete each task alone. Here at 12-Point SignWorks have worked with multiple mobile companies in our community and throughout Middle Tennessee. We love the opportunity to create that extra WOW factor your co…

Rebranding: The Refreshing Marketing Tool Used To Align Core Values to Consumers

Tue, June 16 2020 - 2:51 PM
Businesses have been given a new perspective with their marketing approaches - thanks and no thanks to the pandemic crisis. They have learned how to re-position their brand to their audience based on how they handle difficult situations. Marketing research shows that consumers have started to pay more attention to brand authenticity. The video-chat app Zoom,…

Franklin, TN- Frequent Questions about Perforated Window Vinyl Answered !

Thu, June 4 2020 - 4:09 PM
We receive many questions a day asking about our services. We do not reveal all of our secrets, but we do share insight into how some of our products work and how they can benefit your company's brand. Most questions are about our multiple vehicle advertisement services. Today, we will be answering the 5 top questions about what perforated window vinyl is…

Franklin, TN – How to Prep Walls Before Installing Custom Wall Graphics & Murals

Fri, May 15 2020 - 9:27 AM
LISTEN UP! Custom wall graphics and murals are great "WOW" factors to engage customers and create a better experiential experience for your facility's interior or exterior branding. The possibilities are endless in illustrating a design concept that matches what your company represents. Starting a custom wall graphic or mural project can be exci…

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