Did you know that vehicle wraps are one of the best ways to get the most out of your marketing dollars? Professionally designed advertising wraps can transform your commercial vehicles into “mobile billboards,” capable of generating thousands of impressions every day. This article explains why vehicle wraps are well worth your investment!
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Eye-catching vehicle wraps are one of the best ways to get your brand noticed![/caption]
1. Stand Out From Your Competitors with a Professional Image
When consumers regularly see your company’s brand, they’re more likely to choose your company over your competitors. This is especially true for vehicle advertising. Professionally branded vehicles create a positive opinion among consumers.
Companies who invest in vehicle wraps also appear to be more established and successful in the eyes of their customers. This is just one reason you often see highly successful companies using vehicle wraps for advertising.
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Nissan definitely understands the importance of vehicle advertising! Check out this eye-catching van wrap![/caption]
2. Reach More Consumers
Did you know that the cost-per-impressions for vehicle wrap advertising is lower than any other form of advertising? In addition, vinyl wraps work around the clock, 24 hours a day, 7 days a week for up to 5 years (or sometimes even longer depending on care and maintenance!)
Here are some helpful statistics from the Nielsen Out-of-Home (OOH) Advertising Study 2016 Edition and the Outdoor Advertising Association of America:
- One auto wrap can generate between 30,000 - 80,000 impressions every day, depending on the city and size of the population.
- 91% of U.S. residents 16 or older, who have traveled in a vehicle in the past month, have noticed some form of outdoor advertising.
- Nearly half of U.S. residents 16 or older (48%) travel in a vehicle 2 or more hours every weekday on average.
For more statistics, check out this article from the Intuit QuickBooks Resource Center.
3. Get the Most Out of Your Advertising Dollars
Professional advertising wraps require only a one-time payment for many years of marketing exposure. That’s a huge benefit over other forms of advertising. When compared to newspaper or magazine advertisements, direct mail or television commercials, that’s an excellent investment!
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Vehicle advertising shouldn’t have to cost a lot! This highly noticeable, yet simple partial advertising wrap is very effective and will continue working for WrightCore for many years![/caption]
4. Easy Maintenance
Did you know vehicle wraps are easy to maintain? Although minimal maintenance is required, high performance vinyl protected with laminate is very durable. Handwashing is recommended to maintain beautiful shine throughout the years. To learn more of our recommendations for the proper care and maintenance of vehicle wraps, read our reference sheet: Keeping It Clean – Care and Maintenance for Vehicle Wraps.
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We designed, printed and installed this fun vehicle wrap for The Hot Water Heater Guys in Nashville, TN. We love this vibrant, colorful design![/caption]
5. Drive Your Mobile Advertising Anywhere
One of the greatest advantages to vehicle wraps is portability. You can drive or park vehicles with vinyl advertising just about anywhere!
Here’s a great example. We’ve installed temporary wraps on Uber and Lyft vehicles for car advertising companies to advertise products during major conferences in Nashville, TN. The advertising companies paid the drivers a fee to keep the temporary wraps on their cars or SUVs for just a few weeks as they picked up and dropped off riders around the conference building area. We removed the vinyl wraps after the conference. You can see why temporary exposure was a great investment for the companies who paid for the service.
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This temporary vinyl wrap was installed on an Uber car to be driven throughout Nashville during a multiple sclerosis (MS) conference. Tecfidera is a prescription medicine used to treat MS.[/caption]
Now that you know more about the benefits of vehicle advertising, is it time for your commercial vehicles to become mobile billboards? We offer a large variety of options, including full coverage and partial coverage wraps, as well as printed and cut vinyl graphics.
In addition to advertising wraps, we also offer branded interiors, custom signage, architectural displays, wall murals, window graphics, trade show displays, plaques, and custom projects. We serve all of Middle Tennessee, including Nashville, Brentwood, Franklin, Smyrna, Mt. Juliet. Hendersonville, Murfreesboro, and Spring Hill. We can also ship our custom products to anywhere in the United States and Canada.
Give us a call at (615) 595-6564 to get your next project started today! Consultations and estimates are always free. We look forward to working with you!
