Is it time to give your business a fresh new look?
Rebranding with vinyl window graphics is a great option. With this simple change you can really update your image by giving your current customers something new and exciting to look at while attracting new customers as well.
Nashville’s Music City Market, located in Nashville’s very own Music City Central, recently decided it was time refresh their look, so they gave us a call and we were more than happy to help! Our team created, printed and installed new window graphics which completely transformed their look! The window graphics also provided some much needed UV protection and privacy to the market.
After visiting the customer, we surveyed and measured the windows and began the design process. We focused on what the market managers and employees had in mind for the graphics. Rebranding and updating their look was the main focus, but they also desired some protection from the very strong sun glare and privacy for their storage areas to keep them out of site from their customers.
We decided the best way to accomplish many of their goals was with the use of perforated vinyl. Perforated vinyl is opaque from the outside, which provides privacy and UV protection, but it also allows complete visibility from the inside. The tiny holes located throughout the vinyl allowed us to accomplish both goals without compromising any of the integrity of the graphics. They remain very crisp, clean and vibrant! We also added a clear laminate layer to the window vinyl to help keep the colors nice and bright, even in the Nashville sun.
Creating the new Music City logo was left up to our exceptional designer who did not disappoint. To pay homage to this amazing city, he incorporated the skyline of Nashville in the logo, which also boasts the words “Music City Market” in white bold lettering inside a blue circle.
When branding a business, it is important to keep the logo visible as much as possible. We accomplished this by including it on many more windows and even on the front door using a white vinyl to give it a slightly different yet completely transparent look.
After we completed the work on the outside of the store, we took our work inside to the doors leading to their storage area. We used a slightly thicker vinyl material while keeping with the new Music City Market theme but also allowing more privacy in that area.
The Music City Market and their customers were very pleased with the new look, and we were so happy to be a part of it! Re-branding is not about rebuilding a business from the ground up, it can be accomplished very easily with just a few small changes that are both effective and affordable.
If you are interested in seeing what we can do for your business please give us a call at (615) 595-6564.
