Businesses have been given a new perspective with their marketing approaches - thanks and no thanks to the pandemic crisis. They have learned how to re-position their brand to their audience based on how they handle difficult situations. Marketing research shows that consumers have started to pay more attention to brand authenticity. The video-chat app Zoom, for example, has gained a boost in popularity by providing a need for people at-home who are conducting video conferences or connecting with friends and loved ones. To stand out among competitors like Google, they rebranded their marketing approach as consumer-driven and used it as the value and action point of their brand. As a result, they succeeded in triple-digit growth. If you are looking and ready to align your core values with your consumers, read our latest article, 5 Effective Ways to Begin Your Rebranding Journey, on how to get started. [caption id="attachment_2515" align="aligncenter" width="600"] Rebranding can be overwhelming and time-consuming, so it’s important to answer the first question, “Why am I rebranding”?[/caption]   Here is another great example from the well-known car company Ford that exemplifies how companies are trying to show how they align their values to actions within the community. [embed]https://www.youtube.com/watch?v=pjqK6suf8f4[/embed] If you could use a helping hand in rebranding the look of your company, we at 12-Point SignWorks offer custom design & build services for branded corporate interiors and environmental graphics. Our staff is qualified to provide you with effective strategies and solutions to get your brand noticed. Call us today at (615) 595-6564. Estimates are always complimentary!