Businesses have been given a new perspective with their marketing approaches – thanks and no thanks to the pandemic crisis. They have learned how to re-position their brand to their audience based on how they handle difficult situations. Marketing research shows that consumers have started to pay more attention to brand authenticity. The video-chat app Zoom, for example, has gained a boost in popularity by providing a need for people at-home who are conducting video conferences or connecting with friends and loved ones. To stand out among competitors like Google, they rebranded their marketing approach as consumer-driven and used it as the value and action point of their brand. As a result, they succeeded in triple-digit growth.
If you are looking and ready to align your core values with your consumers, read our latest article, 5 Effective Ways to Begin Your Rebranding Journey, on how to get started.
Here is another great example from the well-known car company Ford that exemplifies how companies are trying to show how they align their values to actions within the community.
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Call us today at (615) 595-6564. Estimates are always complimentary!