The restaurant business is pretty competitive in our neck of the woods so new ventures need to find a way to stand out from the crowd. Of course the food is of utmost importance, but how can you get new customers to find you? Utilizing your storefront sign space is one of the best ways prospective customers can find your place of business. There are many considerations when choosing your storefront signs so let us take a look at a few of them.
Channel Letter Storefront Sign Options
When choosing the type of lit signage that is best for your storefront, a couple of factors should be considered.
- Landlord or city restrictions-Depending where your business is located, you may have certain sign restrictions. Before choosing the type of sign, check first with your landlord and local city/county/HOA requirements for what is allowed in your area.
- Size and thickness– Traditionally, most channel letters are 5″ thick. The letter height size is dependent upon your available space. Most landlords and jurisdictions allow anywhere from 70%-80% total width of the available space for a sign. Keep in mind, many companies charge by the letter so if you are looking large amount of letters in your business name, you may consider shortening it to the most important words.
- Font & color– Font and color choice can make or break a sign. Some colors will look completely different or non-existent from daytime to night. Choose easily read fonts with thicker lines rather than thin ones. Bold fonts are best and some script can be appropriate but the fancier and more detailed the font, the harder it may be to read and the cost may increase as well.
- Logo elements-Many logo elements can be very detailed or complicated to make into a channel letter. A great alternative is to use a logo box. Similar to a channel letter’s construction, the box will be bent and shaped to the outline of your logo and a digital print of the image used. This way you can achieve complex designs or multiple color elements without breaking the bank.
- Installation method based on storefront fascia-The installation method is dependent upon the type of material on the storefront-brick or stone facade, stucco or other types must be factored when calculating price. The more difficult to penetrate the material, the more labor intensive hence increasing the cost.
Don’t feel discouraged with these factors when choosing an appropriate sign for your business storefront. This is when a good sign company comes in handy. Choose one that will take the time to meet with you and discuss your ideas while offering pertinent suggestions to your needs. We hear it all the time regarding many sign companies. No one calls me back. As soon as I chose the company, I never hear from them. We take pride in our track record of returning new inquiries or contact submissions within 4 hours during regular business hours. Our complimentary strategy sessions allow us to sit with our client and really listen to what is most important. Do some clients take our ideas to other sign companies? Sure they do but we feel the reward outweighs the risk. It is imperative to us to figure out how best to help our clients and we are willing to put in the extra time that may require with no guarantee of receiving the job. It’s part of our integrity to offer the best materials with the best value to suit the needs of our clients. Not an easy task, but our team believes in this philosophy and applies it every day. Let us see how we may be able to help you with your next sign project. Fill out our contact submission and watch how fast we contact you!
