Channel letters may be one of the most impactful signs for your storefront business. Choosing what is right for your business can be overwhelming and very confusing.  Here is a terminology overview of what components make up a channel letter.

• Acrylic: Acrylic is a translucent plastic material used for the front (or face) of a channel letter sign. This sturdy material is similar to glass, but is much stronger, lighter and more impact resistant. Acrylic offers an excellent color selection to customize the appearance of a channel letter set. It is long lasting and maintains a clean and bright appearance even in harsh climate conditions. It is available in a wide variety of colors, and its thickness is typically 1/8" or 3/16".
• Cut-off switch: Electrical switch placed on a building's exterior, usually above, below or on a channel letter signs raceway.
• Drain holes: Small holes placed at the bottom of a channel letter's return. Drain holes prevent water from accumulating in a letter's interior.
• LED: An electronic light source for channel letters. LED stands for Light Emitting Diode, and this type of illumination is caused by the movement of electrons in a semiconductor material. LED Channel letters are becoming more and more prevalent.
• Polycarbonate back: A protective plastic piece cut to the same shape as a reverse channel letter and attached to seal the back. This prevents rainwater entry and also keeps animals from nesting inside the letter. Polycarbonate backs also provide mounting surfaces for neon tube supports.
• Raceway: A raceway is a separate, optional rectangular structure upon which channel letters can be mounted. Raceway mounted letters are mounted to the front of the raceway instead of the actual building substrate. Channel letters are pre-installed on the raceway which simplifies the installation. Raceways are typically constructed of aluminum.
• Return: The side of a channel letter. Returns are commonly constructed of aluminum, and range from 3" to 8" deep with the most popular at 5".
• Stroke: The outline of a font. The greater the stroke weight, the thicker the font.
• Transformer: A device than changes the incoming voltage level to the level required by the sign illumination. Channel letter transformers are typically either "step up" (incoming voltage level is increased), or "step down" (incoming voltage level is decreased.) LED channel letters usually utilize a "step down" transformer. Transformers are also called power supplies.
• Trim cap: The flexible plastic edging that surrounds a channel letter's face. Trim caps are chemically welded to the letter face, and are available in a variety of colors.
• UL-approved: Underwriter's Laboratories (UL) is an independent product safety certification organization. UL approval means that all sign components meet UL standards for electrical safety.

As a business owner that needs a channel letter sign, the more you know, the better a decision you may be able to make. As your chosen sign company, we have all the information and are happy to walk you through each step. You can put your trust in us! Fill out our quick and easy quote form and we will contact you during business hours within 4 hours.