Labels are a necessity for selling products. They serve multiple purpose and is an essential investment in branding. Based on the type of label you choose, they can be a great cost effective solution. Let’s discuss how something as simple as a sticker can brand your product and have a reasonable price tag.
Product Packaging
Labels are essential for product packaging. They associate your brand with your product, distinguish between different flavors, include ingredients, and can warn of potential allergens. Depending on the type of product you are selling, you are required by law to list certain facts such as the following:
- statement of identity
- the product’s net weight
- manufacturer’s address
- nutrition facts
- ingredients list
We can help with all these and even add barcodes in easy to read labels.
Label Size, Quantity and Shape
Depending on the size, quantity or shape you choose for your labeling, can be the difference of a cost effective solution or a money draining debacle. Don’t get discouraged though as it is easy to tweak a few things here and there to get the best price for your labeling. Some ideas to consider:
- the higher the quantity, the better the price. Ask about quantity discounts and what the next price price quantity is to offer maximum benefit without having to order thousands.
- the more intricate the shape, the higher the price. Stick to simple shapes like squares, rectangles and circles
- the bigger the size, the more vinyl used, the higher the cost BUT if you can fit everything on one label as opposed to 3 smaller labels, you have a lower cost overall PLUS less labor per package.
Labels for Catering & Food Trucks
Many restaurants and food trucks also offer catering services. What better way to extend your branding by adding labels to the sides of your hot boxes, coolers or anything you will use on site. By labeling your personal items, it can also keep theft down. It is important especially at the market where there are multiple competing booths and lots of potential customers walking around. Being busy can make it easy for someone to walk up and steal your private property. Set yourself apart by branding anything and everything you can. It takes a lot of brand repetition to get that coveted recognition. Using labels helps to extend brand recognition, product packaging or protect from unsavory theft. They can be a cost effective solution, you can get your products sold in no time. Give us a call today to sit down and discuss how we can get your product out into the marketplace. Our number is 832-222-9385. We look forward to seeing how we can help.
