Whether you are opening a new business or running your existing one, choosing signs that will inform, notify and bring customers to your location are vital to any successful marketing strategy. At the very least, each business will need some type of sign to announce who they are-whether on a building or window/door. These signs can be as complex as a channel letter LED lit electrical sign or as simple as cut graphics on the front door.
It can be an overwhelming process. A great sign company will walk you through the entire process educating the business owner along the way. We are happy to do just that!
Let’s take a look at prompts that can get your thoughts flowing about signage. Some of these questions may sound simplistic & obvious but we say, the less overwhelming, the better!
What do you want your sign to say?
Simply put! You need to decide exactly what you want your message to say. Are you announcing a promotion? Need to put your business name on the outside building facing? Want to share your business hours or phone number? Different answers will offer different sign solutions.
Where do you want your sign to go?
Choosing where the sign is installed may seem easy-I want it to go there on the window but here is where landlords, city or county restrictions can wreak havoc on perfect sign placement. Your chosen sign company’s knowledge of these rules and regulations is paramount. You do not want to end up with any violations and at worst, have your sign removed by these authorities. As a business owner, we know your time is limited and will provide the best placement for your sign within the code limits.
How long do you want it to last?
Choosing the right printable materials and substrates at the beginning of your sign creation will ensure that your sign will last as long as you need it to. Here’s where the sign company can really help educate the client with their indispensable expertise of the best products to fit the clients needs. You wouldn’t want a temporary promotional sign created with high performance long lasting materials just as you wouldn’t want the cheapest materials for your building sign.
When do you need it?
Knowing a due date helps the sign company tremendously as many factors can add time to a job. Factors can include special ordered materials, production scheduling, design time with possible multiple revisions, permitting, permission from landlord, outsourced products, etc..
How to choose a sign company?
Here’s where honesty and integrity can make or break your choice. If you are randomly searching for a sign company online, look at their reviews. These cannot be altered or removed by the company and can tell a lot about these two attributes. Every business will have issues eventually so also take notice how they resolve these issues. Owning up to your mistakes and making them right with the customer is just as important to note.
Fulfilling the client’s needs while educating them on the process is what Front Row Signs does every day for each client, big or small. It takes more effort and time on our part to help our clients figure out what sign is best for them but it is just the way we do business. We are happy to sit down with you and discuss your sign needs with a complimentary strategy session. Give us a call at 832-222-9385.
Written by: Front Row Signs – Richmond, TX
