Example of a monument sign not located in Richmond, TX
Front Row Signs in Richmond, Texas provides custom sign design and installation to small and midsize businesses (SMBs) in the area. Our focus is on quality affordable and efficient sign solutions that maximize the potential of brand or business awareness and customer loyalty. Signs have the potential to not only raise awareness but plant a seed of curiosity in the minds of potential clients, customers, patients, students, etc. Whatever the specialty of your business, there is likely a sign solution for you in our arsenal. Front Row Signs believes in the integrity of its work, whether in design, sales, customer service or installation. We wanted to take the opportunity to provide some helpful tips to get our clients, or those that may need a custom designed sign for their own business, thinking about the design aspects of signage. Our design experts have a great deal of experience and love every minute of what they do: helping businesses succeed with stellar marketing practices. The following tips should help guide you toward some design decisions on your next sign project in Texas.
What is Custom?
Custom signs are those that are unique to the business. We don’t offer cookie cutter options, unless you are really on a tight budget or squeezed for time. Generally, though, you should take your time to develop a great concept that is tailored specifically to your business. Logo and identity use are to be considered sensitive because they will be both a first impression and part of a long-term strategy. They are the pieces that make your company unique and tell people who you are and what you do for them. Custom designs are part of that quality factor. We want you to have the best design possible that is custom fit to your business and location.
Concept and Theme
All businesses and brands have an identity. Building that identity starts with a vision. When you have reached the point of defining your company, you can start thinking about a theme or visual concept that resonates with potential customers, members, etc. Hospital and health care themes, for example, often use serif fonts and very soothing color schemes. They may also use simple shapes that blend well with their very functional surroundings. The concepts here are practicality and helpfulness. Wedding gown stores may use some type of elegant font that seems to swirl around on the printed surface. Successful brands have identified, with precision, their overall marketing theme. They use it in everything from signage to advertising. It is important to have a concept and a theme that will stylize your business. Your logo, text, typography, content and other marketing assets will coincide with your concept and theme.
Coordination with Architecture and Environment
Consider an outdoors equipment retailer that sells camping, hunting and fishing gear only. They may want to go with a woodsy kind of theme or concept. Therefore, they may have to modify their location if it looks very urban and industrial, a far contrast from the organic wood look. Landscaping might be encouraged. Trees are always great. Mulch and wood chips could be helpful. Imagine an exterior sign that is placed along a frame of logs, bearing the company name at the top center of the structure. A wood theme would continue within the store itself. They might even install wood floors to keep it as consistent as possible. Always try to coordinate your signage with the environment and/or the structure where it will be installed.
