SEO, short for Search Engine Optimization, is one of the fastest ways to get a website to rank higher and receive more views. But with SEO comes a need to know how exactly it works. One of the first things to consider when using SEO to gain more traction is the wording of page titles. When used correctly, page titles will boost ranking quickly. Learn the key factors for improving page title to rank higher in google search results.
Important Factors for SEO Page Titles
There are four factors that play a large role in improving rankings. Paying close attention to these four factors can drastically improve page rankings in a short period of time. First, it’s imperative to identify keywords and include those keywords in the page title. Google uses the key phrase to determine what the topic for each page is, so not having the keywords in the title will harm rankings. Second, use names of cities, towns, or subdivisions if the target audience for a page is local. Including local regions in page titles means the page reaches the target audience as intended when keywords are searched. Next, consider the number of characters used. More than 70 characters but less than 90 characters is ideal for page titles. Finally, be sure the page title makes sense. Ultimately, it’s the page title that shows up on the Google search page and is the first thing users see when searching for a topic. A page title that makes sense is more likely to get clicks than one that is confusing.
Proof That Page Titles Work for Improved Rankings
These steps may seem simple, but they really do work. In a case study performed by Click and Create for their client, Reality IMT, a 3D laser scanning company, revamping page titles to include these important SEO elements made a huge difference in page rankings for Reality IMT. Using these SEO factors, Click and Create was able to boost their clients’ ranking for keywords anywhere from 60-80 spots higher on the google search page, a huge jump from what it was before.
For more information about using SEO to improve search engine rankings or to have Click and Create help your website rank higher, contact us today.
