A client of ours named
Camp Lantern Creek offers girls summer camps and has its office in the city of Houston but the actual camp is near Montgomery, TX.
This creates a marketing dilema.
Here are some of the ideas we have covered:
- A Local Office
- Proper Keywords
- Pay Pay Click Advertising
Here are some additional ideas.
4 - Not all marketing is digital
A lot of people want to "set it and forget it." I know I prefer that but when it comes to your business you must hustle.
In this case if what is being offered is an all girls summer camp then start to reach out to schools and churches. Call them. Send them an email. Visit them in person.
In today's world a lot of people get tired of everything being digital so when you show up and just turn in a brochure or make yourself know it can be a refreshing way to be advertised towards.
5 - Reviews, reviews, reviews
In today's world, a review is marketing gold. Reach out to all clients and ask them for reviews. Most people don't leave reviews when they have a good time but only when its a bad time.
Learn to use the reviews. Even a bad review can be super positive if you handle the response well and in public.
In this case reply to the review. If you need to apologize, then do it. The customer isn't always right but handling them well is always right. You may have earned a client for life if you can handle a bad review well and make things right. This is marketing platinum at its finest.
I'm not saying you should go out and try to get bad reviews on purpose so you can answer them but use them well if you do get them. Most people trust 1 bad review before they trust 10 positive reviews. Weird but it's human nature.
