This articles picks up where you left off in the last article about the marketing circle of trust. Let's jump right in.

3 - Social Media

This is big of course. People expect you are using social media. Many people do Facebook searches before they do Google searches. Weird eh? Well a lot of us saw that coming. You don't have to be on every social site especially the ones that spring up overnight. The big ones are Facebook, LinkedIn, Twitter, and Instagram. Love them, hate 'em, use 'em. I don't like posting on pretty much any of those or anything else for that matter but its makes a difference to other people who search for me. From your audiences perspective, social media shows you are a real person with a real life who does real things.

4 - Google My Business

If anyone Google's your name they will hopefully find you but they will also see a map on the first page search results. This make includes a small call out to your business. This is a free service from Google that they hope you use in order to fill up their maps. Of course they charge for higher placement but still, your company can show up for free.

5 - Reviews

There are numerous ways to do reviews these days. Most are public so use them all. Facebook does reviews. Google My Business  does review. LinkedIn calls reviews recommendations. Yelp does reviews though they aren't used as much anymore but they still have a large amount of traffic. Reviews are a way for your clients to publicly say you are great....or you are terrible. That part is up to you.

Here is quick tip:

A bad review can turn into a really good thing if you learn how to use your bad review in your favor. If someone went to the extent to leave the bad review then answer the review in a calm and collected way in the same review platform. That way it lets other people know that your business isn't perfect but if an issue arises, they can be assured that you are going to handle it with professionalism and courtesy. I'll pick up this series in the next post.