When you talk about your clients, do you have all you need? A company can fit a certain amount of clients in and feel that they don't want more. I know that in 2020 we say things like, "just do some pay-per-click ads and you will be fine." But do your potential clients click on those? There is no magic formula for marking. Marketing takes time, effort, and energy.

What about the Radio?

The real estate company we are working with is wanting to reach people who are 55 and older. Though we found that most people 55 and older had smartphones, they were accustomed to use other methods to find companies versus the internet. We found they might call somebody from a radio commercial before they look up a company on Google. If we want to attract that demographic then we better figure out how to get on the radio.

Radio seems expensive, what about Billboards?

I'm not sure if I've ever gone to a business or called a phone number because of a billboard. I mean ever. I see Billboards all the time but the message doesn't stick and they don't register in my brain. More importantly they do not in any way keep my attention. But billboards work depending on who your target audience is.

What about a fancy phone number?

Companies spend tons of money to get a really good vanity number. A vanity number is a number that's easy to remember such as 1-800-I-like-feet if you're a podiatrist. They are easy to remember. I tend to Google search things like, "podiatrist near me" and then click a phone number on the site, the vanity part of the number doesn't make a difference to me. Sometimes it's hard to find out the letters on your phone because the app that you use to make phone calls doesn't always include the letters. So a vanity number is useful if you need people to remember the number. Radio and billboards can use vanity numbers very well.

Wrapping it up

All that to say, know your Market. Know who you're trying to reach and keep in mind they might not be on the internet. Billboards or the radio might be the way to go. Branch out and advertise where your target audience is and not necessarily where you are.