This article picks up on how to increase your sites Domain Authority (DA). DA isn't a guaranteed way to get traffic but it helps you know if your site is moving in the right direction. We focused on getting good content on your site and then how to write good articles people want to read. Now we move on to your backlink strategy.

Backlinks tell Google that your site has value.

If you write a great site but no one knows it exists, does your site matter? The search engines are actually people so the algorithms use different methods than a human would to determine the validity of a site. We call this system as your backlinks. How many other websites link to your website? If you imagine websites are people, and a bunch of people are talking about you and giving your information out, then most people would think that there is something to your site and they better check it out. You want the most backlinks you can possible get from credible sources. If you told a bum about your product so he advertised it on the side of the street at the bottom of their cardboard sign that isn't nearly as powerful as a celebrity telling everyone about your product. That might oversimplify it but you get the idea. So take everything you learned from the previous article about writing a great article but now find other sites that allow "guest posts" and ask them to post it but make sure the 1 external link is to your site so you can get the credit for it.

Paying for Backlinks

This is not a bad practice but I recommend you never pay more than $50 for a backlink and that you base it on an article you submitted to be posted. Don't hire oversees people to write for you since they might know your language but they don't speak your language in "every day street talk." So to wrap it, shoot to get at least 1 new backlink from a credible source every month. The search engines will see this and your DA will go up.