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Houston, TX

Houston, TX – Geotargeting the country when you are in the city

A client of ours named Camp Lantern Creek offers girls summer camps and has its office in the city of Houston but the actual camp is near Montgomery, TX. This creates a marketing dilema. Here are some of the ideas we have covered: A Local Office Proper Keywords Pay Pay Click Advertising Here are some additional ideas. 4 - Not all marketi…

Houston, TX – A Marketing Circle of Trust part 2

This articles picks up where you left off in the last article about the marketing circle of trust. Let's jump right in. 3 - Social Media This is big of course. People expect you are using social media. Many people do Facebook searches before they do Google searches. Weird eh? Well a lot of us saw that coming. You don't have to be on every social s…

Houston, TX – Competitive Marketing by Geotargeting

One of our recent clients gave us a new problem to solve. Camp Lantern Creek is a camp facility rental that is a great location for any kind of group retreats based just outside Montgomery, TX but they wanted to target Houston, TX for all their advertisements. Google shows them as being in Montgomery which is correct but the people who live in that tow…

Houston, TX – A Marketing Circle of Trust part 1

Remember the movie, "Meet the Parents"? Well the circle of trust idea was pretty funny but in the marketing world the circle of trust also exists. There are places around the web that your clients expect you to be. If you don't have a website, that is usually pretty bad. Not having a good website is worse than not having one. Having a good website b…

Houston, TX – Have you ever though outside the web?

Seems kinda ironic that I am writing this on the web to talk about thinking outside the web. Well regardless, the radio might be the best place for you to advertise if your target audience is the older generation. The older generation enjoys the lack of technology. Turning on a radio station is better than using a phone to connect via bluetooth and the…

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James Walters

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