Vehicle Signs & Graphics
Signs are one of the least expensive forms of advertising. They can be one of the most effective forms of advertising too, often yielding substantial returns on investment. In particular, vehicle wraps are one of the best signage investments you can make for your business. We frequently receive testimonials from clients with success stories ranging from the more common increases in business, to extremely successful results.
An example of one of the more typical testimonials we receive was from a home inspection company that added a simple window graphic sign on the back window of one of their work trucks and saw a 10% increase in sales in just a few months. Many clients report noticing a measurable increase in call volume after adding vehicle signage.
DO THE MATH
Just doing some simple math shows how good of an investment vehicle wraps can be. The cost of vehicle wraps and graphics is, on the average, $.35 per 1000 impressions. Other forms of signage cost, on the average, around $3.59 per 1000 impressions.
Consider that driving on I-25, on a daily basis, with proper vehicle signage on your work vehicle, could expose your business to tens of thousands of commuters. What might that do for your business? How many new customers would you need to at least pay for the vehicle signs? For most businesses, vehicle signage is a great way to get new customers.
COVERING THE BASICS
There’s quite a big range when it comes to different types of vehicle graphics, from magnetic signs, to window graphics, to full vehicle wraps. No matter which type of vehicle signage you choose, your signage should at least have your business’ name, website, and phone number, in a clear and legible font.
You might want to also consider that not having any type of graphics on your vehicle at all can make the neighbors of your customers suspicious. If you have a business that operates an unmarked white van you could be attracting the wrong kind of attention from onlookers.
One last must for your vehicle signage is a call to action. It should call out and get your prospect to act. Phrases like, ‘Call Today!’ and others that are intended to prompt action often do work well. Images can also be very helpful in getting your prospect to connect with your business and message. Too much wording can cause confusion.
If you need vehicle signs and graphics for your business, give us a call!
