Considering buying a sign for your business but worried your money could be better spent? We have some information that would be helpful in this debate.
Any business from a start up to a large corporation needs a way of attracting customers, or in the very least letting them know where they are. That is the basic principle of what a sign is. However, if you are to look a little deeper into what a sign does you’ll be surprised how much an effect if can have on your business.
Your new sign is going to be a marketing tool. A marketing tool that you will purchase and pay for once. It should be viewed as part of your marketing budget, but further more a part of your marketing arsenal. Should I mention that a sign once bought and installed, never takes a break from doing its job. Unlike a radio ad or television ad that will be paid for monthly and will only be actually making impression periodically. A sign is eternally marketing for you! This makes signs and graphics the number one choice when it comes to return on investment. It is by far the cheapest method of advertising per impression. For example, in a metro area a vehicle wrap can make as many as 16 million impression in a year. Breaking that down to cost per impression, based on the average wrap cost, that is $.50 per 1,000 impressions. Your sign isn’t mobile so it’ll be limited to the surrounding area but it’s still well worth the cost.
Putting a sign up for your business could potential double your business. Research done by fedex office suggests that not having a sign could deter 60% percent of potential customers. That’s a lot of business that you just missed if you don’t have a sign. Furthermore, the study says that 8 out of 10 people (76%) entered the store because the signage attracted them. 7 out of 10 people (68%) actually bought the product or service because of the effective signage. Your sign even effects your word of mouth marketing by having a good sign, 3 out of 4 people have told someone about a place based on remembering seeing the sign. Location is important, you want your sign to be seen obviously, but you have to also pay attention to the quality of the sign. The research shows that 68% of people believe there is a correlation between the quality of the sign and the quality of your product and service. Therefore a great quality sign will impress upon people, 7 out of every 10 people, that your business offers great quality as well.
If you do choose to acquire a new sign, and we think its a good idea that you do. We at Eagle Signs and Graphics have made the whole process enjoyable and simple. Just give us a call and we’ll do the work to make sure we have exceeded your expectation, fulfilled your marketing approach and made sure your sign represents you and your business in all it’s greatness. Click the link below or give us a call! We look forward to our new project!
This is a link to the survey done by Fedex Office for your reference. http://about.van.fedex.com/newsroom/global-english/fedex-office-survey-standout-signs-contribute-to-sales/
