Companies in retail and strip malls pull customers off the roads and into the parking lots. Customers want to find you, they want to buy from you, but you need to help them find you. Do you have space in a monument sign? Can you get space in the Mall signage? Here are 5 reasons you should try:
- The number of times each customers see your company’s name is directly proportional to the chance they will stop into your store. Advertising effectiveness is based on repeated exposures. A Monument sign uses a customer’s normal commute to achieve just that. Every time the customer passes by, thousands of times, you become the “go to” destination for that product or service. The g gradually name recognition increases your sales over time.
- Monument signs are landmarks. Streets have names, malls have names, but people remember landmarks. When your monument sign become a landmark, your company is remembered for location as well as your products and services. The ideal is when people give directions based off your Carlsbad Monument Signs or San Marcos Monument Sign.
- Monument Signs attract local business. An advertisement may target a lot of people that are not going to travel anywhere near your establishment. A Monument Sign targets people who have nearly arrived at your front door. They are 2 minutes away. This increases your odds of making the phone ring, seeing more people come through the door and making the cash register ring. These are exactly the people you want.
- Using an existing Monument signs face is cost effective. A single upfront price is all that is ever paid – the signs silently work for you day after day, year after year at no additional cost. This makes a new monument face extremely cost effective. Most ads” Google, Newspapers, Radio and TV advertisements cost you every month, or even every day. These never stop
- Monument Signs are Wayfinding Signs. How many customers give up when they can not immediately see the store? A cell phone GPS will get visitors within 300 feet. Maps within 500 feet but a monument sign combined with a sign over your door will put them there. It takes them to the parking space in front of your door. The lack of a Monument sign wastes your customer’s time, confuses them and even if they do find you – it dampens their excitement and impulse buy.