Residential Real-estate sales is work. Having run of the mill signage only brings you up to average. “Average” will not sell that high end listing. While Signs are required for all listings, high end signage can help bring a special listing into a buyer’s focus, Gaining an edge in the $1,000,000 and up market requires you to optimize everything – especially signs. You want to be unique, tasteful and still stand out. Here are a 4 signage hints to make your listing sell:
Sand Blasted sign for a high end listing
Sign Placement Cities have zoning ordinances. You need to know these and play within the rules, but you also need to play right up to the limits. you may find: requirements for maximum height (5 or 6 foot), Distance from the street, Limits on the number of open house signs . It is not unusual to see competitors run open houses with several sign types to direct the traffic and not alert the city inspectors. Some cities are strict, others have rules they do not enforce. It takes a little time to know what and where to push the limits.
Size Matters The fact is bigger signs create more traffic. This is a numbers game and you want the maximum number of people to notice your listing. Common sizes are 24 X 18 and 36 X 24. These are cheaper to buy, but different sizes give you more results. Go big and don’t be fearful of using different sizes – It attracts attention and translates into more traffic.
Shaped signs After maximizing the size you can increase the letter size and change the shape. Ovals, shields, and curves draw the eye. More “eyes” translates into more calls, more showing and more offers. Also, buyers see a lot of houses. They can not remember what was where and who was who. A shape may be all you need to stand out. When fatigue strikes the home with the unique sign as a huge advantage.
Color Use something other than red or navy blue. These colors are so overused they will not be remembered. Use contrasting 2 color combinations, yellow and brown, black and silver and many other combinations exist. This makes your listing different, memorable, recallable at the end and identifiable as one they want to see.
Using a 2 color sign with contrasting colors helps readability
Design Add a logo and your picture to your sign. This makes it unique. But be careful, simple clean designs with the important information (and not much more) get more response. Don’t be too busy or try to explain too much. Get the call and use that to do your explaining and education.
SOLD! A Rider at the top of a sign makes a statement. Let the neighbors know who sold the house, let the lookers know they should have made an offer and let the competition know too! This helps to get a call next time for that new listing, that buyer who wants you to find them a house like that one and the buyer’s agent calling to arrange another showing
