Entrepreneurs and new business owners contact “Signs for San Diego” all the time. What signs do start ups need now and what can they postpone? Knowing how to get the most from each sign, which signs to buy first and which to buy later is a key issue in managing cash flow, time and spurring growth. Read this checklist for insight into what is required:
- Building Signs – These announce your arrival, here customers find you and are required
Building Sign
Your location is marked or branded with exterior signage. These type of signs fulfill a number of roles: It is a way customers find you. The address gets them close, but the sign takes them the last few hundred feet. Also, you future customers are likely to be driving past you now – building signs start a subtle and progressive process of awareness. If prospects are using your neighbor company’s products, they start to see that sign on a regular basis as well. Industrial and B to B companies normally opt for non-lighted signs, but retail malls often use lighted signs for attracting these customers.
- Lobby Signs
The Lobby Sign makes an impression on the customer from the moment the enter until they leave (Hopefully just after the purchase). When they are waiting for you – they see the lobby sign. When they are talking with you – they see the lobby sign. Your Lobby Sign sets the tone, it reinforces your brand, culture and value. A good Lobby Sign at get you more “Yeses” and more sales.
Lobby Signs
- Window Lettering
Normally when you purchase a sign, you also purchase the base or substrate the sign goes on. This is not the case with windows! Putting lettering and logos on glass doors and windows is one of the most cost effective things you can do – you buy just the vinyl and no substrate. It normally is front facing and visible from high traffic areas too. This makes Window Lettering the most cost effective signage you can buy
Cut Vinyl Letters on Windows
- Vehicle Graphics
Different types of businesses benefit differently from car wraps, truck graphics and van lettering. If you have a retail product or are in the trades – just do it! It makes the phone ring and increases your business. Professional services tend to be much more conservative. Lawyers, doctors and CPAs may want to forgo this – it is just not as accepted in these specialties.
Van with a full Wrap
You need these signs, and we can help. Getting your business off to a fast start builds the momentum needed for success. Don’t wait, get that marketing engine working for you today by calling Signs for San Diego.
