If you own a business or are responsible for digital marketing efforts at one, you know that there is no alternative to SEO in today’s world. While it may sound simple, SEO is actually a highly specialized discipline and not all business owners feel they can optimize it. Managing SEO as well as day-to-day tasks can be overwhelming, and sometimes the best solution is to outsource to the experts. But once that decision has been made, there is another: should SEO be outsourced to a foreign company, or one that is more local? There is no universally right answer, but below are some of the major differences between the two.
Communication
Depending on how hands-on you’d like to be with SEO efforts, one consideration might be how available the agency you choose is to you. Due to time zones, you are likely to experience delays in response when working with an overseas agency; likewise, if they have a question for you, they will likely not receive an answer within their business day. There can also be a lot of back and forth that takes place with a foreign SEO company, especially if there is a language barrier.
Price
A foreign agency is almost always a less expensive option, as most are located in developing countries. These agencies hire young and talented workers at a fraction of the price of local SEO companies. Because the industry is so competitive in these countries, they are often eager to please clients both with the quality of their work, and their pricing. But be cautious making a decision based solely on price, as SEO is important enough it may be worth spending a bit more.
Industry Knowledge
A final consideration is your industry, your messaging, and how much knowledge is needed for those things. Overseas agencies typically produce quality work, but if your product or service relies on local cultural norms or information, it may be hard to have someone from another culture produce the right material.
If you’re looking for a resource to begin optimizing SEO for your business, contact Click and Create.
