Pay Per Click, or PPC, and Search Engine Optimization, SEO, are both forms of search engine marketing that bring attention to your business on internet searches and results pages. But PPC and SEO have noticeable differences that may make one better than the other for your business.
Cost
The most noticeable difference between these two marketing strategies is the cost. PPC is, just as it states in its name, something you have to pay for while SEO is free. However, just because SEO is free doesn’t mean it is easy. It can take a lot of time and effort to get the search results you want from this free form of internet marketing. The competition for keywords is high and you need a high-quality website along with an on-point SEO plan to get within the top five search results. You can hire an SEO company to help you achieve the desired results. PPC may cost initially, but the good news is you only pay per click, not per view and you can use the Google keyword tool to help determine the cost.
Position
PPC ads are found in a different location than SEO content on a results page. PPC content is located above the organic content and also at the bottom of the page. Where exactly your PPC ad will be located depends on keywords and how much you are willing to pay per click. SEO content appears in the organic results and will be ranked based on website optimization.
Traffic
If you can create a high-quality website and get your website to rank based on keywords, SEO can bring more traffic to your page. If your page ranks in the top 5 first websites on a search page, you can almost always count on continual, steady traffic all day every day without having to spend any money. The time and effort spent into creating an optimized website that ranks high can be demanding initially, which is why some choose PPC. However, if you are willing to spend the money, it is suggested that PPC ads generate more clicks than organic content, but of course, this translates to paying a higher cost.
The bottom line is that both forms of internet marketing are beneficial in their own way. For more information about internet marketing for your website, contact Click and Create.
