When Can I Expect Results Fom Local Search Engine Optimization
Many business owners are hesitant to invest in local search engine optimization (local SEO) campaigns because they are unsure when they will see results and a positive return on their investment. The truth is your local SEO results can depend on a multitude of factors. The competitiveness of your keywords, your budget, and the age and authority of your domain can all have an impact on results.
Competitiveness of keywords will very greatly based on your company’s industry and services offered. There are many tools out there that will help you measure and anticipate how difficult it will be to rank for your high priority keywords. Chances are that if certain keywords are important to you they are important to your competitors as well. Ranking for competitive keywords can take time. Many local SEO campaigns start by targeting a range of keywords that are extremely competitive, somewhat competitive, and not very competitive this ensures that your company will begin to rank for some keywords while you await movement on your higher priority ones. Companies can expect to see results on less competitive keywords within weeks, while some of the more difficult ones can take upwards of 6 months or more to see significant results. Again this is all very dependent on the industry and how many competitors are in your local service area.
Budget plays an important role in how aggressive your local SEO campaign can be. Lower budgets plans can achieve the same results but the wait will be longer and it may be a while before you see a return on your investment. Higher budget campaigns can use more expensive strategies that will help your keywords rank much faster. Make sure your keyword research is comprehensive if you are going to use a big budget local SEO campaign as its it’s important to make sure those keywords offer an immediate return on investment.
Domain Age and Authority
Brand new domains can in some cases be more difficult to rank than older ones with more recognition in their industry. This can play a factor when determining how long it will take for your campaigns to produce the desired results. As long as your strategy is sound and you’ve researched your keywords well, you will achieve results over time. It is important to remain patient and dedicated to your strategy. Constantly shifting the goals and strategy can be an additional factor that delays rankings, traffic and ROI.