What’s in a Local Search Engine Optimization Report?
For some businesses it can be difficult to measure the results of their local search engine optimization efforts. That is why it’s important to both measure and report on the right KPI’s (key performance indicators) in order to track results and ROI over time. Whether you are in charge of your local SEO or you are hiring an agency to do it for you, make sure your reports include some of the following metrics to accurately track your campaigns.
When you launched your local SEO campaign you should have received an audit of your existing citations. If not, there are many tools out there to help you get that done easily. On a monthly basis, you should also be looking for citation reports that consist of work done to fix existing citations, research on new citation opportunities, and new citations built. Again there are quite a few citation tools to help you monitor and build citations, make sure your local SEO report contains detailed information about your campaigns citation efforts.
Leads and Revenue
Phone calls, forms, in-store and online sales are all important to track in order to effectively measure ROI. It’s important to track phone calls and leads from organic sources to completed sales in order to understand if your local SEO campaigns are working. Otherwise it may be time to focus on different keywords or a different strategy all together.
Tracking keyword rankings over time is another essential to proving your local SEO strategy is effective. There are many keyword tracking tools out there to help you accomplish this. It’s important to track the keywords your campaigns are focusing on in different zip codes or cities in your local area. Overtime, your rankings should improve and you can develop more content to focus on a broader range of keywords.
Tracking your website’s traffic overtime is important as well. As your campaign progresses and your keywords are ranking higher and citations being built, you should notice some increase in traffic. Depending on what keywords you target it may not be a significant increase, and your results may be affected by the seasons or time of year, but there should be some improvement in traffic. If you aren’t noticing any improvement, it may be time to try targeting different, more competitive keywords with your campaigns.
For questions regarding your businesses local SEO and reports,please visit www.clickandcreate.us or contact us at 281-206-2631