Improving organic search results for your business’ website can have a dramatic impact on sales, revenue, foot traffic and more. That’s why local search engine marketing is so important. Two of the easiest ways to improve your search results are through citation building / monitoring and review management.
Citation Management & Building – NAP Consistency
NAP is an acronym that refers to your businesses name, address, and phone number. These three pieces of data make up the core of your business information in the world of local search. In order for search engines and consumers to trust your business, it’s important that your NAP is consistent on all third-party platforms your business is listed. Often times business owners are not aware of just how many third-party citations exist or if there’s a consistency issue. That’s why it’s important to conduct a citation audit and cleanup if an issue does exist.
Review Curation & Management
Reviews are likely the most important and influential factor for consumers when deciding between multiple local businesses. It’s estimated that 92% of consumers read online reviews and 68% state that positive reviews influence their feelings of trust in a business. That’s why all local businesses need a review monitoring strategy and a strategy to encourage and seek out reviews from their customers and patrons across multiple review sources. It’s important to understand the guidelines and rules set forth by these review platforms and ensure that you are staying within them when curating reviews. From a search rankings standpoint, the number of reviews you receive can have an impact on your rankings. From a business point of view, the quality of reviews can have a significant impact as well. It’s important to respond to bad reviews when possible and to curate good reviews from satisfied customers.
For questions regarding your businesses citations and reviews, please visit www.clickandcreate.us or contact us at 281-206-2631
