Political campaigns are expensive endeavors. Candidates must raise money to pay for staff, advertising, travel, and other expenses. Given the high cost of running campaigns, it is important to make sure every dollar is being spent wisely.
Part of the strategy is to figure out how to allocate the campaign budget. It can be tempting to skimp on some of the less visible aspects of the campaign, like signage. But political signs and graphics are such a crucial part of campaigns they should be considered in the budgeting process.
Why are Political Signs so Important?
- Name Recognition: One of the most important item for candidates is name recognition. Potential voters are much more likely to vote for a candidate they recognize than one they don’t. Signs are a great way to advertise the candidate’s name and campaign slogan.
- Reach a Larger Audience: Campaigns focusing only on digital marketing may miss out on key demographics. Older voters are more likely to vote for a candidate they have seen advertised on signs than one they have seen only online.
- Remind People to Vote: Campaign signs remind people to vote on election day. A visible reminder of the election in the days leading up to voting can help tremendously to drive people to the polls.
- Visibility: In addition to name recognition, signs also play an important role in visibility. Well-placed signs help candidates’ names stand out in crowded fields. They can also be used to direct potential voters to polling places on election day.
- Cost-Effectiveness: Signs are one of the most cost-effective ways to reach potential voters. When compared to other forms of advertising, signs are a relative bargain. And unlike other forms of advertising, signs can stay up for weeks or months as a constant reminder.
How to Fit Signs into the Budget
Every campaign is different, so there’s no one-size-fits-all answer to this question. But there are a few general tips:
- Start Early: Ordering signs early may help campaign managers lock in a better price. Sign shops charge more for rushed orders.
- Order in Bulk: Ordering larger quantities of signs can lower the cost.
- Work with a Local Sign Shop: A local sign shop, like FASTSIGNS® of Mesa, AZ, can create custom solutions to fit your budget, versus trying to piece together signs with limited designs and low-quality products from online retailers.
For more information on campaign signs, contact us, FASTSIGNS® of Mesa, AZ.
