Choosing exterior signs for any business can be tough. It is essential to know which signs are best for the business. Here’s a look at some popular types of exterior restaurant signs and the benefits of each.
Channel Letter Signs
Channel letter signs feature individual symbols, typically illuminated with translucent panels coving lighting elements. Front-lit and back-lit, or halo-lit, are the most common types of lighting for channel letters. Channel letter signs are often used for businesses with street frontage, as they can be seen from a distance and drive customers to the front entrance.
Lightbox Signs
Lightbox signs use fluorescent or LED bulbs to light the sign face from behind. The front panel is made of translucent acrylic or glass with the restaurant’s name and other information listed. The box is made from aluminum and holds the panel in front of the lighting element. Lightbox signs are a traditional and popular choice for businesses who need a more subtle sign which won’t overwhelm the storefront.
Cabinet Signs
Cabinet signs are locking box signs made from a frame usually constructed of aluminum or steel. The frame holds a sheet of glass or see-through plastic in place. The sign also features a corkboard or clips to display menus, flyers, and other information. They can also have a light installed in the frame for added visibility. Cabinet signs allow for quick and easy updates as the menu and hours change.
Pylon Signs
Pylon signs are tall, freestanding signs held up by a pole. The most popular style of pylon sign resembles a lightbox sign but on a larger scale. Pylon signs are perfect for businesses on busy streets and highways where visibility is key. They are also easier to update than channel letter signs as the panels can be replaced without requiring an entirely new sign.
How to Choose the Perfect Exterior Signs
We have looked at some options, but what factors should be considered when deciding what type of restaurant sign to purchase?
- Location: Where is the restaurant located? If on a busy street, the sign should be visible from a distance. In a shopping center, the sign should be big enough to be seen but not so big it overpowers the storefront. If the restaurant is set back from the main road, a combination of signs, including channel letters and pylon signs, maybe the best solution.
- Budget: How much can the company afford to spend on exterior restaurant signs? Channel letter signs can be costly but durable and have a long lifespan. Lightbox signs are a more affordable option but lack the visual appeal of channel letters.
- Size: How big does the sign need to be? How much exterior wall space is there to work with? Channel letter signs are very versatile and can be made to fit almost any space. Lightbox signs and cabinet signs also work well in small areas.
At FASTSIGNS® of Mesa, AZ, we offer sign solutions for restaurants, retail stores, and businesses of any size. Call us today to learn more.
