Not sure if it’s time for new signs for your restaurant?
Here are five telltale signs it might be time for an update.
Signs are Damaged or Faded
If the signs are cracked, chipped, or otherwise damaged, it’s probably time for new ones. Not only are damaged signs unsightly, they are difficult for customers to read.
Also, damaged signs show the owners might not care about the restaurant. Faded signs often turn customers away because they think corners are being cut when it comes to the food as well.
The Business has Changed
Changes happen in businesses all the time. If the establishment has recently changed its menu, added new services, or any other major change to the company, it’s time to update the signs too.
Customers should be able to look at the signs and know exactly what the business offers. Customers can be easily confused and become frustrated if the signs don’t match the current restaurant offerings.
The Building has Changed
If a restaurant recently has expanded or had a major overhaul to its facade, new customers might not recognize it. Investing in new signs can help old and new customers find the business easily and prevent them from becoming frustrated and choosing another restaurant.
Keep Up with the Competition
In a competitive market, it’s important we make sure the signs we design stand out among other competing restaurants. If nearby competitors have dated signage, and your signs are modern, bright, and luminous, it is a strong competitive advantage.
It’s Been More than 5-Years
Even if nothing has changed with a restaurant, it’s still a good idea to update the signs every five years or so. Technology and design trends change over time, so keeping signs up to date helps restaurants stay ahead of the curve.
What to Consider when Updating Signs
Budget: Signs can range from a few hundred dollars to several thousand, so it’s important to know how much is budgeted before shopping around. Also, keep in mind cheaper isn’t always better. When it comes to something as important as signs, it’s worth investing in high-quality products which will last for a long time.
Design: Signs need to be easy to read and understand. They should also keep with the overall look and feel of the restaurant. If the restaurant has a modern feel, avoid outdated fonts when updating the signage.
Location: Another thing to consider when shopping for new restaurant signs is the location where the new signs will be installed. Signs should be placed in high-traffic areas where as many people as possible can see them. Signs hidden away and difficult to see will not do much good.
Have any questions, give us a call. We’re FASTSIGNS® of Mesa, AZ, and we are happy to help.
