The importance of professional custom signs for restaurants cannot be understated. A well-designed sign package is often the make-or-break factor for a new restaurant. And in a highly competitive market like Mesa, AZ, attractive and informative signs are essential.
The Importance of Custom Signs
Most restaurants depend on two factors to succeed: great food and visible signs. A recent study by the Small Business Administration found that 20% of new businesses fail in their first year and 30% fail in their second year. Of the remaining businesses who do survive, only 50% make it to their fifth year.
There are many benefits which come with custom signs for restaurants. Not only do they help the restaurant function effectively, but they also provide:
- Increased Visibility & Sales: Signs increase the visibility of the restaurant, which leads to more customers and sales.
- Improved Branding: Signs improve a restaurant’s branding. A well-designed sign makes the business look more professional and established, thus attracting more customers
- Special Promotions: Signs promote special offers and events.
- Enhanced curb appeal: Signs enhance the restaurant’s curb appeal, making it more inviting to potential customers.
Types of Custom Signs for Restaurants
- Monument signs are large, freestanding signs typically used to mark the entrance of a parking lot or complex. They are made of stone, brick, or other durable material and are often lighted for increased visibility.
- Channel letter signs are three-dimensional letters commonly used on the exterior of restaurants. They are made from various materials, including metal, plastic, and acrylic, and they are typically lighted with LEDs.
- Window graphics are applied to the glass surface of a window. They are used for various purposes, including advertising specials and general brand promotion.
- Awning signs are attached to the exterior of a building and extend over the door or window. They are typically made from canvas or other type of fabric, and are printed with graphics featuring the restaurant’s name, logo, and/or other information.
- Vehicle graphics are applied to the exterior of a vehicle. They are an effective way to promote a restaurant as many more people may see them versus the signs affixed to the exterior of the restaurant. These are a perfect product for restaurants who offer delivery or catering.
At FASTSIGNS® of Mesa, AZ, we make custom sign packages for restaurants, as well as many other types of business across most industries. Contact us today to get started.
