We all know election season is a hectic time. There are debates to be had, rallies to attend, and – most importantly – votes to be won. And for incumbents running for re-election, there’s one key tool to help them keep their seat: signs.
Why Signs Help Incumbents Win Re-election
For incumbents, the name recognition which comes with being an incumbent can be a huge advantage. But it’s not always enough. Signs are an especially important tool for incumbents because they can help to:
Remind voters: Incumbents still need to make sure voters remember them come election day. Signs help to jog people’s memories and remind them who they are and what they stand for.
Spread the Campaign Message: Incumbents need to make sure their campaign message is memorable, and signs help deliver those messages. In addition, they help to communicate complex issues in a concise and visually appealing way.
Boost Name Recognition: As we mentioned, name recognition is important for incumbents. Signs help to increase this recognition. When people see a candidate’s name repeatedly, it becomes more familiar– which makes a big difference come election day.
Stand Out from the Other Candidates: In an election, many candidates are often vying for attention. Signs help incumbents to stand out from the crowd and make sure voters remember them when they head to the polls.
What Signs Should Every Campaign Have?
Every campaign is different, so it’s important to tailor the sign strategy to the individual candidate. However, there are some basics every campaign should have in place. Here are a few:
Yard signs are plastic, cardboard, and aluminum signs with the candidate’s name, photo, party, and the office they are running for. They are typically placed in supporters’ yards with stakes that push into the ground, as well as other high-traffic areas around town, outside voting locations, and at campaign headquarters.
Vehicle graphics are mobile billboards. Car magnets and decals are an easy way to show support, while car wraps give a campaign a high-impact marketing tool. in addition to marketing wherever they go, vehicle graphics are especially effective at parades, rallies, and other events where vehicles will be close to potential voters.
Bumper stickers are a classic campaign staple. They are easy to hand out and can be placed on cars, laptops, water bottles, etc.
Window signs are vinyl graphics and decals placed on the inside and outside of windows. Posters and flyers are also effective sign products for storefront window marketing.
Banners are large-scale graphics printed on vinyl or mesh material. They are perfect for outdoor events, rallies, and parades.
At FASTSIGNS® of Mesa, AZ, we make political signs for candidates at all levels of government, from local races to presidential campaigns. We understand the importance of signs in a campaign and are here to help.
