As election season draws near, many candidates wonder about the importance of political signs. While some may write them off as just another campaign expense, political signs play an important role in getting votes.
3 Ways Signs Help Political Campaigns
A recent study found nearly half of all registered voters in the United States say they would be more likely to vote for a candidate if they saw one of their campaign signs while out and about. This is especially true for young voters, with 62% of those aged 18-29 saying a campaign sign would make them more likely to vote for a candidate.
There are a few reasons for this. First, seeing a campaign sign is a reminder an election is coming up. This may seem small, but with so many things which compete for our attention, it’s easy to forget about elections.
Second, campaign signs show a candidate is organized and has a presence in the community. This will instill confidence in voters that the candidate can run a successful campaign and govern effectively.
Finally, signs are a way for candidates to reach out to voters who might not be reached through other methods. For example, someone who is not active on social media or doesn’t watch much TV may see a campaign sign while running errands and be reminded to research the candidates and vote.
Signs for Any Election Type
- Primaries: During the primary elections, voters choose between candidates from the same party; campaign signs will help make a candidate’s name and face more recognizable. This is especially true in states with open primaries, where voters may not be as familiar with the candidates.
- Special elections and referendums tend to have low turnout, and campaign signs play an important role in getting voters to the polls. Signs can make all the difference in whether a measure passes or not.
- Judicial: Contested elections and judicial races are often low-profile and receive little media attention. This makes it difficult for voters to make an informed decision. In these cases, campaign signs help raise awareness about the candidates and the issues at stake in the election.
- School board elections are non-partisan, but it doesn’t mean they’re unimportant. These elections greatly impact educational policy in a district or state.
- City Council elections are often overlooked, but they’re important for ensuring communities have the leadership they need to thrive.
When Can Political Signs be Put Up in Arizona?
According to state law, campaign signs for candidates and ballot measures are allowed to be placed in the public right-of-way, starting 71 days before the primary election, and ending 15 days after the general election. Candidates and ballot measures not on the general election ballot have until 15 days after the primary election to take down their campaign signs.
We’re FASTSIGNS® of Mesa, AZ, and we are ready to help your campaign with political signs. Contact us today to get started on a custom sign package.
