What are Fleet Graphics?
Fleet graphics are vehicle wraps, decals, and high-resolution graphics which are installed on a company’s fleet of vehicles. Graphics are used to promote a company’s products and services, and to increase brand awareness. They are applied to buses, vans, trucks, boats, airplanes, and other types of vehicles a company may have in their fleet.
Why Companies Choose Vehicle Graphics
Businesses who brand their fleet with graphics see an increase in name recognition by up to 16 percent. Vehicle graphics are one of the most cost-effective marketing strategies for many different types of companies.
Vehicle wraps, graphics, and decals allow companies to transform their entire fleet of vehicles into rolling billboards, reaching thousands of potential customers daily.
Vehicle graphics give companies a professional appearance and help to build trust with the community and potential customers. They also provide an effortless way for customers to contact a company by gathering the phone number or website address on the side of the vehicle.
Not only are vehicle graphics an excellent marketing tool, but they also help improve the bottom line in other ways. Studies have shown vehicles with wraps are less likely to be involved in accidents, and when they are, the damage tends to be less severe. This is because wrapped vehicle drivers tend to drive more carefully, knowing their vehicle is more visible to other motorists, and because the wrap helps protect against minor impacts.
How Graphics are Designed and Installed
The design process for vehicle graphics begins with an in-house design consultation. During the meeting, the designer will learn about the company’s advertising goals and create custom designs to meet those objectives.
Once the design is complete, it is sent to the customer to review. Once it has been approved, it is sent to production to be printed on large vinyl sheets. Once printing is finished, the graphics are cut to fit the specific vehicle using a template.
Finally, the graphics are adhered to the vehicle with a heat gun. Then, a squeegee is used to remove any bubbles from the vinyl for a clean, professional look.
Caring for Vehicle Graphics
- When cleaning the vehicle, only use mild soap and water.
- When using a high-powered hose, make sure the lowest setting is selected.
- Avoid harsh chemicals or abrasive cleaners, as these may damage the vinyl.
- Avoid scratching the vinyl by cleaning with a soft cloth or microfiber towel.
- If possible, park in shady areas to prevent excessive heat exposure.
With proper care, vehicle graphics can last for years, increasing the return on investment over time.
At FASTSIGNS® of Louisville, KY, we help companies of all sizes with signs of all types, including custom vehicle graphics for company fleets. Call or visit our website for more information.
