There are many illuminated sign options available for businesses in shopping centers.
Ideal Locations for Lighted Signs
When deciding where to install signs around shopping centers, there are a few factors to keep in mind, such as foot traffic and visibility. Here are a few ideal locations for lighted signs in shopping centers:
- Near the Entrance – Placing a sign near the entrance of a shopping center is a great way to grab customers’ attention as they enter. A pylon sign is ideal due to its tall and slim design.
- In the Parking Lot – This is a perfect place to attract customers who may be shopping at other businesses in the same plaza. Directional signs and channel letters are common in shopping centers.
- In High-Traffic Areas – Placing lighted maps and directories in high-traffic areas of shopping centers helps customers easily find their way. This is especially helpful in large shopping centers with multiple levels. This includes near escalators, elevators, and popular stores. Large digital signs and freestanding lightbox signs are the most common.
- In the Window – If a complex has a large window, they can use this space to their advantage by installing signs and graphics in the window. This is especially effective if the mall is close enough to the street to see the signs. Neon and digital signs work well in windows.
What to Know Before Installing a Lighted Sign
- Acquire the Proper Permits – Depending on the city or state, permits may be required for installing lighted signs. It’s important to check with the local government to see what is needed.
- Decide on Sign Types – Several types of signs will be better suited for different locations. For example, pylon signs are great near entrances.
- Consider an Electrician – Lighted signs will need to be connected to an electrical source. Hiring an electrician to oversee this can ensure it’s done properly.
- Choose Locations – Some businesses may have a few different locations they’re considering for their sign. In this case, it can be helpful to do a test drawing to see how the sign looks in each spot. This can help make a final decision on the best location for the sign.
- Hire a Professional – Installing a lighted sign is not a do-it-yourself project. It’s important to hire a professional sign company to handle the installation. They will know the permits and regulations and have the proper equipment to install the sign safely and correctly.
At FASTSIGNS® of Louisville, KY we can manage lighted sign installations for a business or an entire shopping complex. Contact us today.
