Channel letter signs make a big impact and attract new customers, especially with custom professional designs and attention-grabbing features. Channel letters are commonly found on the front and on the sides of buildings. They are an excellent exterior sign product which draws in customers from a great distance due to their sheer size. Many national brands and chains, (think Walmart, McDonald’s, etc.), utilize channel letter signs on all their locations creating nationwide cohesiveness. If you’re looking to boost business and attract more customers, consider investing in a channel letter sign.
When our expert team of sign makers at FASTSIGNS® of Louisville, KY designs channel letter signs, we consider multiple factors, including your branding, style, size, and lighting preferences. We’ve outlined some of them below.
1) Lighting Style
There are three main types of channel letter signs: front-lit, reverse-lit, and open-face. The style you choose will ultimately depend on your business’ location, budget, and the overall look you want to achieve. Here’s a quick rundown of each type:
Front-Lit: As the name suggests, front-lit channel letters illuminate with lighting elements from the front. These are the most popular type of channel letter sign and often include an acrylic face and a clear polycarbonate backing.
Reverse-Lit: Reverse-lit channel letters are illuminated from the back, giving them a “halo” effect that is eye-catching. These are often used with front-lit channel letters to create a combination of lighting effects.
Open-Face: Open-face channel letters illuminate from the front and sides without a backing. This type of sign is best for businesses that want their signs to be visible from multiple angles or directions.
2) Font Size
The size of your channel letter sign will be determined by the location of the sign and how far away it will be viewed from. For example, if you are placing the sign on the side of a building, you will want to ensure it is big enough to be seen from the street. If a sign is placed close to the ground, it may not need to be nearly as large.
- Type of Lighting
The light source of the channel letter sign affects its overall look. Different types of lighting create a different overall look, options are, LEDs, neon tubes and fluorescent bulbs.
- Color Scheme
Bright colors are more likely to grab attention than muted tones, and some colors illuminate better than others. Our design team matches colors in your logo and considers accent colors that add pop and attract attention.
Interested in a channel letter sign for your business? Have any questions? Give us a call or stop by our sign shop to get started today. Our team at FASTSIGNS® of Louisville, KY is standing by to answer all your questions and guide you on selecting the best sign package for your needs.
