Fading is one of the top reasons the residential window film industry exists. That, plus privacy and cooling, but we always hear our customers bring up fading when we ask about their primary goals. First time homeowners might not understand all of the ancillary costs revolving around purchasing a home. But if you’ve been through the process already, you understand the size of your wallet before and after you purchase all the little knick-knacks and large furniture items. These items aren’t cheap and people want to protect them from fading.
A common misconception about fading is that it is completely due to ultraviolet rays. While UV rays do play a majority in the role of fading, other factors have their hands in it too. Fading is made up of four different elements: 40% UV rays, 25% visible light, 25% heat, and 10% miscellaneous (like wear and tear, furnishings, etc.). So while our films block 99.9% of UV rays, we still need to keep in mind these other factors when deciding what kind of film to use and how dark to go. As mentioned prior, visible light and heat are factors that cause fading. Using a darker film with more heat rejection would help reduce fading caused by these two factors. If you’re worried about the film being too darker, we’ve still got solutions for you. Either way, getting any kind of window film on the windows should be helpful in deterring your furnishings from fading.
