One of our most favorite recent signs we have done was for the Minneapolis location of CR Architecture. The entrance area to their already well-designed lobby needed some branding, and we were more than happy to help. They were looking for an attractive lobby sign, as well as some wall lettering to jazz up their space.
The pictures provided show both signs we worked on for them; the lobby sign and the entrance lettering. The lettering is a simple message that succinctly explains what the business does and how well they do it. It serves as an accent to the bright, red wall without overwhelming the space. The second picture shows the lobby sign mounted over their picture wallpaper. This sign sits right behind the glass-door entrance, making it a subtle and attractive statement about the space the customer is entering. It’s professional, modern, and well-designed, which helps express same sentiments about the company.
CR Architecture is a major design firm that opened a new location earlier this year in Minneapolis. Founded in 1982, they have grown to hold licenses in all 50 states, as well as 5 Canadian provinces. They specialize in a wide-range of industries, covering everything from commercial to government, and education to housing. With so many varied and successful projects under their belt, customers are confident relying on CR Architecture to deliver the design of their dreams.
The beautiful lobby sign is a simple cut metal piece that was painted to match the company’s specific brand color. It is mounted to the wall using a series of sturdy metal bolts, installed into the wall studs. The wall letters are a simply acrylic material with stud-mounts on the back. A paper template is spread onto the wall to accurately mark the drill holes. Once marked, each space is carefully drilled and the letter studs are installed in place.
The benefits of attractive and professional lobby signage are numerous, but mainly it speaks to your business’ reputation. Customers want to know they are getting the most bang for their buck, and if you come off as cheap, sloppy, or unprofessional, they may leave unsatisfied. Putting your best business face forward helps current and potential customers feel confident in their decision to work with you, and will hopefully come back time and time again.
Is your lobby looking a little bland, or maybe your business just needs a face lift? Give Signsational Graphics a call at 651 633-2233 to explore your options for business branding. Our staff will work closely with you to develop a signage solution that is true to your brand and within your budget.
Written By: Signsational Graphics – Saint Paul, MN
