We love doing major branding projects, so we were excited to be contacted by the Savers company. They needed to update some basic and compliance-based signage in their stores around the state. We spent a few days to go to each location and help them finish out their big signage project.
The pictures show a few areas that we completed for Savers. A major part of the project was updating the window vinyl at each location to keep up with some compliance standards, and to just freshen up some panes. The other piece of the project was installing their new “Thank You” panels that hang from the ceiling.
Savers is a for-profit thrift store with hundreds of locations throughout the United States, Canada, and Australia. Their products all come second-hand, some from partnerships with non-profits and others from local donations. It’s a great place to find deals on anything you’d need, from clothing and linens, to electronics and kitchen gadgets.
Savers has a specific branding style with specific colors and layouts, which must be consistent across all stores. To ensure this was the case, we inspected all the received vinyl and panel pieces and planned the most effective installation strategy. Most installs started with removal of the existing vinyl, followed by thoroughly cleaning the surfaces. Once they were dry, we carefully lined up our vinyl pieces and applied them to each pane. The “Thank You” signs could be hung in
side the drop ceiling at each store, making for a quick and easy install.
The benefits of this array of branded signage lie mainly in visibility. Customers that approach your location can get a feel for what the business is like by viewing the vinyl graphics on the windows. Specific to Savers, this helps customers navigate to the donation area since many people visit to donate rather than shop. It also keeps them in compliance with the locally required wording on where the donations go. For businesses in general, it’s a decorative way to communicate with the customer indirectly.
Whether you have a major branding project across several locations, or you just need to spruce up your single space, give Signsational Graphics a call! We work closely with our clients to develop signage solutions that are within your budget and unique to your specific brand. Get the most bang for your buck and call us today at 651 633-2233.
Written By: Signsational Graphics – Saint Paul, MN
