Rebranding can be very important for businesses, especially when changing ownership. The new owner often likes to put their own touch on the business’ appearance and this can really help differentiate old operations from the new. Amore Uptown, formerly Amore Victoria, was in need of some new exterior signage before their big re-opening. We quickly got to work designing and manufacturing five exterior panels and one vinyl banner.
The pictures provided show the building’s exterior on its opening night. The first image shows the restaurant from Lake Street, including three new panels and the vinyl banner. The business decided to go with a more playful font, versus the traditional type that was used by the previous owners. The second picture shows the other two panels, as seen from Irving Avenue. All of the new signage gives the restaurant a fresh, hip vibe in an up-and-coming neighborhood.
Amore Uptown is a traditional Italian restaurant, featuring elegant indoor ambiance in the winter and a stunning rooftop dining view in the summer. They specialize in providing a great dinner menu, but are also known for their brunch. Located on Lake Street, in the heart of Uptown, this restaurant is perfect for stopping in after a day of exploring all there is to do in the neighborhood.
To create the panels and banners, we started with pieces of black acrylic that were cut to the appropriate size. The lettering on each panel is a simple heavy-duty vinyl, which was laid out as a stencil and the extra material was weeded away. The banner was a simple print on vinyl and was tested to last the Minnesota winter elements. To install these panels, we used studs and a mounting kit, which made the process fairly straightforward.
The benefits of having exterior business signage, included rebranded signs, are numerous. It shows the community who you are and what you do, thus hopefully garnering interest and gaining new customers. It also gives a professional feel to the business and shows that you are willing to invest in its appearance. As for rebranding, it’s helpful to show the public that you are different than the previous owners and that the business will be taking on some changes. Customers may either like or dislike that there is new ownership, but differentiating the business between the two helps with the transition.
Think about your business. Does your signage correctly reflect the purpose and quality of your company? Is your signage outdated and could it use a bit of rejuvenation? Whatever the case, Signsational Graphics can do it all. Give us a call at 651 633-2233 for a free, no obligation quote on your next signage project. We will work with you to evaluate your signage needs and come up with a design that is unique to your brand.
Written By: Signsational Graphics – Saint Paul, MN
