We recently had the pleasure of working with Columbia Sportswear on two of their locations. This article focuses on their downtown Chicago location, where they needed something to spruce up the large windows above the storefront. After running through a few designs, we were settled on the one featured in the pictures.
The pictures provided show the window graphic both as it is being installed and as it appears finalized. The process picture helps show how the installation is done, with several pieces of vinyl that come together to make the entire display. The second picture is a nice, clear shot of the graphic the next day, as seen across the street. Their signature blue color stands out against the surrounding structures and is truly eye-catching.
Founded in 1938, Columbia Sportswear manufactures and distributes
several lines of their own outerwear and sportswear. They started out as a small, family-owned operation known as the Columbia Hat Company. When working with their suppliers began impeding the business, they decided to start manufacturing their own goods. Today, they are known for their winter jackets and apparel, most notably their breathable, waterproof jackets.
The process of creating this graphics begins in the design phase. We needed a design that would fit a clear message in the given area, and one that could still be sensibly executed across all of the windows. Upon design approval, we began printing the portions of vinyl that would be assembled together to form the entire display. When it came time for the installation, we organized our vinyl and double checked our measurements. We slowly began applying the adhesive-backed vinyl to the windows one section at a time. After every few pieces, we would go outside and make sure everything was lining up as it should.
When you look at this finished display, the benefits seem pretty obvious. It’s a bright, bold, and well-designed advertisement that doesn’t seem intrusive to customers and passersby. This kind of graphic is aimed at giving a space a high-quality feel and shows customers that the company actively cares about and invests in their business’ image. Of course, you don’t have to be a large company like Columbia to make it worth your while. Smaller businesses use similar wall and window graphics for everything from décor to advertising.
If you like Columbia’s new window graphics and are interested in getting some of your own, give Signsational Graphics a call. Our knowledgeable staff can be reached at 651 633-2233 and are ready to answer any questions you may have. We will work with you every step of the way and provide a workmanship guarantee on all of our projects. So, what are you waiting for? It’s the perfect time to amp up your business image and draw in new customers.
Written By: Signsational Graphics – Saint Paul, MN
