
Recently, we were contacted by a representative at 47 Brand to help change the storefront at Pro Image Sports’ Mall of America location. It would be a fairly simple job; just removing a few lines of vinyl lettering and applying the new message. We were already an accepted contractor to work at the Mall of America, so we were able to get started on the bulk of the project right away.
The pictures provided show both the mock-up we created for the project and how the final product came out. We included the mockup because it is easier to see the lettering in its entirety without the reflection in the glass. The bold, capital, white letters give a modern vibe to the storefront and help the brand stand out as shoppers pass by. The minimalist appearance also allows for the products inside the store to advertise on their own, hopefully attracting attention and generating business.
Originally known as Twins Enterprises, 47 Brand was founded by twin brothers Arthur and Henry D’Angelo in 1947. They sold sports memorabilia from a street cart near Fenway Park, which eventually grew into a full-fledged premier sports lifestyle brand. Today, they are a licensed partner with the MLB, NFL, NBA, and NHL, among others, selling apparel and accessories that combine both sport and style.
This project required very little design, so we were able to quickly import the logo and lay out the letters in the desired way. Once they were printed and cut, we removed excess materials to prep it for installation. A stencil was used on the storefront window to help us align the vinyl before applying, guaranteeing the perfect layout. Once we had our material lined up, it was a simple matter slowly smoothing it out and peeling the backing away. We did a thorough check for any bubbling or tears, and were very pleased with the outcome.
Having a decorated storefront is very important any setting, but especially in a mall. Businesses are all very close to each other, making it easy for shoppers to pass on one brand or store for a competitor. Vinyl lettering in a storefront is a simple and c

ost-effective way to communicate a message to potential customers and gives the store a more professional and put-together image. Plus, it’s completely customizable! You really can create any kind of atmosphere for a fraction of what it would cost to do the same in paint.
At Signsational Graphics, we are well-versed in all aspects of wall graphics, from designing, to manufacturing, to installing. If you’re ready to give your storefront – or any area of your business – a bit of a facelift, don’t hesitate to give us a call at 651 633-2233. We can work off of a pre-made design, or come up with something completely new! We provide a lifetime workmanship guarantee and can provide you with a signage solution that is both true to your brand and within your budget.
Written By: Signsational Graphics – Saint Paul, MN