You’ve had your signs up for while now and its time to assess their relevancy and condition. Keeping your current signs in good physical condition where they are still easily read is imperative to its effectiveness. When is a good time to change out your existing signs? Consider the following: Has the message become irrelevant or changed? Has the graphics faded or become unreadable? If it’s a lit sign, are any of the lights or power supply needing replacing or repair? Our client from a local Katy church called us to help update their existing directional signs. They needed us to update the color scheme with the new branding and the locations changed so the wording and arrows needed updating as well. Sounds simple but there were some factors we had to encounter that needing problem solving. Let’s take a look a how we accomplished this request.
The scope consisted of 8 existing exterior painted PVC signs. We accounted for 2 different sets of designs, sizes and orientation when creating the updated versions as some 
where horizontal and some were vertical. To keep costs down, we suggested utilizing the existing sign base and installing the new graphics on the face. The next issue we encountered was that some of the painted surface showed on the bottom. Our solution was to print a black graphic to mimic the border on the sides and cover the maroon color. Now it was time to design the new branding with different color combinations and updated text. Since some of the interior room locations changed, we needed the new text to reflect correct locations and designations for an accurate account. To keep the signs organized, we created a file that showed the existing sign (before), the location of the sign, the new sign (after). We also assigned a numerical and letter designation to each sign. This helped tremendously when it was time to install.
Time for the install! First we needed to remove the existing lettering. Next, the signs were filthy so we cleaned with soapy water first and then an alcohol prep to remove any residue left over from the cleaning or adhesive from the existing graphics. One the signs were cleaned, prepped, and dry we installed the graphics to the face and the black strip underneath the bottom. The weather was not our friend that day! Wind gusts and rain had us stopping and starting a couple of times but we persevered.
Many factors can through a wrench in the best laid plans. We feel that preparation is key when undertaking a project such as this. Having a plan, and usually a plan B just in case, good systems and organizing the details with quality control checks throughout the job will minimize errors. We train our team to look at the job from the clients perspective, their expectations and the best outcome from design to install. This takes additional time up front but is well worth it. The client was very happy with the finished product and we didn’t have any errors or waste from reprints or redo’s.
Updating your existing signage doesn’t necessarily mean you have to replace the entire sign. We will work with you to evaluate your existing sign and determine the best course of action. We appreciate honesty and we offer it to our clients even if it means decreasing our profit. The value we bring to our clients, our integrity and our workmanship is of the utmost importance. Call us to set up a free strategy session and see why our clients rate us with 5 stars on Google. 832-222-9385
