Are you fed up with seeing your website rank on Google’s umpteenth page despite continuous efforts to rank on top? Do you feel like nothing will work no matter how hard you try? Does it seem like Google hates your website? If you answer ‘yes’ to any of these questions, then you’re in the right place. This article is written to help people struggling with Google rankings.
Search Engine Optimization (SEO) is a collection of tips and tricks to increase the number of visitors to your website by gaining a higher ranking in Google search results. It enables the engine to identify what a particular page is about and how it will facilitate the visitors. The competition is extremely high in 2020, making it crucial to rank as high as you possibly can in the search results. This can all be done with an efficient SEO strategy. Let’s dive right in!
Top Strategies to Rank Your Website Higher in Search Results
Here is a rundown of the strategies that can help you rank higher in Google search results.
1. Improve Your On-Page SEO
One of the fastest ways to gain a higher ranking on search results and get more relevant organic traffic is through on-site SEO. This is because you can optimize your page in less than 2 minutes and begin to see an increase in rankings within days. Here are some tips that will help you improve your on-page SEO.
- Put targeted keywords at the beginning of your title.
The content of the article is defined by its title. A keyword-rich title is more likely to rank higher on Google. Generally, the closer your keyword is to the beginning of the title, the greater rank it will achieve in the search engine. This is because Google focuses more on terms that show up early in the title and less on keywords that show up later.
- Consider the length of your article.
When it comes to the word count, make sure your article contains at least 500 words. The longer your content is, the more chances you have to get a higher rank in search engines. It increases the authenticity of your content, making Google prefer your article over the other shorter ones.
- Place keywords naturally and strategically.
Your targeted keyword must be added 3-4 times naturally in your article. This helps Google recognize and prefer your content for a particular search query. This will help you gain a nice ranking boost.
2. Add LSI Keywords to Your Blog Post
LSI (Latent Semantic Indexing) keywords refer to words and phrases that are most relevant to your post. For instance, the LSI keywords for “Cold Brew Coffee” are filters, brands, water, drinks, bottle, glass, ice, recipes, machine, kit, grind, and beans. These help to convince Google that your content actually relates to that topic.
3. Keep track of your Technical SEO
Although they’re rare, technical SEO issues can badly affect your site’s SEO. Therefore, paying attention to them is crucial.
- Ensure that your site is 100% optimized for mobile phones. You can do this by plugging a URL from your website into the Mobile-Friendly Testing tool from Google. If everything’s green, you’re set.
- Check how fast your website loads. The average loading time of a site is a Google ranking factor. While not crucial, it does make a difference.
- Turn to the Search Console and go to ‘Index’ then to ‘Coverage,’ visible in the sidebar. If Google finds trouble indexing your site, they’ll inform you here. If you see several red ‘Errors,’ it’s something to look into right away.
- Use an SEO plugin if your site runs on WordPress. It won’t magically boost your rankings but will help you make your WordPress site SEO-friendly.
4. Make Your Post Coincide to Search Intent
‘Search Intent’ is a new trend in the SEO world. This helps Google figure out if your site fits nicely for a particular keyword. Google focuses on how people interact with your website. If people really get what they’re looking for from your page, you can expect your rankings to increase. If not, Google will drop your site down a few ranks. Make sure the visitors get exactly what they are looking for.
5. Publish High-Quality Content
It is a common fact that to increase your search rankings you need to post high-quality content. However, it’s not that simple. Your content must contain such awesome quality that people share it on social media and link to it from their websites. Since Google’s algorithm is highly based on backlinks, the more backlinks a site has, the higher it will rank. The following ways can help you:
- Post something that others use in their articles.
- Increase your word count. A blog having 3,000+ words is considered to be the best when talking about gaining backlinks.
- Add visual content in your article. These might include infographics, flowcharts, maps, videos, or photos.
6. Construct backlinks to your website
Publishing impressive content is important, but to get backlinks people actually need to see it. You can’t simply rely on a ‘publish and pray’ approach to content marketing since at least 70 million new posts come out each month. Your blog is a drop in the ocean. If you’re wanting people to link to your site, you should continually promote your content.
7. Include Internal Linking
Internal linking refers to linking from one page of your website to the other. This is an effective way to increase your google rankings. It will also lower your website’s bounce rate, or the number of people who visited your website and left at the entrance page.
8. Track Your Results
If you’re working on all the above-mentioned tips, you should see your site rank higher in search results than ever. But how will you gauge if they’re of any use to you? For this, you’ll need a rank tracking tool such as UberSuggest or AHREFS.
Bottom Line
If you’re looking for the best ways to get traffic and rank your website on Google, remember the important strategies discussed above and consider hiring a professional SEO marketing agency like Imphasis. If this was a bit high level for you, check out our beginners’ guide to SEO here.
