Client Example | Website for Personal Brand / Life Coach
A business model rising in popularity is coaching. You could be a life coach, a business coach, a financial coach, an employment coach, or really anything in between. I worked with a life/business/referrals coach in Orlando, FL to build his personal brand website to act as a funnel for his coaching business. Thommy Sandvick has been a professional coach for 10 years and has worked with clients all around the country to help them improve as people and professionals. His website needs to be as fun as he is but also shine a light on his professionalism, expertise, and experience.
Coaching Website Design
The design of Thommy’s coaching website is simple yet effective to get prospects to contact him for his coaching services. The clear call to action is to book a free coaching call to get a taste of what he has to offer for his clients to help them transform as people. The header is clear to help people realize they need to stop sacrificing their time, energy, and relationships when growing their business.
Website Sections
His website has three main sections after the header. The first two sections share information on the coaching programs he offers. One of the programs offered is personal development, or life, coaching. The second coaching program Thommy offers is business, or referral, coaching. The direct call to action for both services is to schedule an introductory call with Thommy. The final section of the one-page website is a credibility section linking him referral expert Michael J Maher to establish his authority before his website visitors schedule their free call.
Why You Should Hire a Website Design Agency to Build Your Coaching Website
When Thommy began working with us, he wasn’t fully convinced he needed a website for his coaching business. As a referrals coach, he relies primarily on referrals to grow his business. So, we approached his website as a supplemental piece for customers referred to him so they would be able to get to know him and his brand before scheduling their free coaching call.
If he were building his website on his own or hiring a freelancer, they probably wouldn’t make the connection to referrals and wouldn’t be as aligned with his brand as a referral trainer. We were able to create a site that is referral-focused and doesn’t push to the sell because it doesn’t need to.
Optimizing Your Coaching Website for Search Engines (SEO)
SEO isn’t a huge priority for Thommy since his business is built primarily through referral. We did need to make it to where he would be able to be found if someone heard his name and was looking to hire him or learn more. This was easy because we assigned meta titles and descriptions, then created the correct H1 and H2 tags down the site to help with organizational structure. We also correctly titled the images and added alt tags to help with SEO and accessibility.
Conclusion
Having a professional coaching website is important to have as quickly as possible when you launch your coaching business. You could build your website on your own but we recommend working with a professional marketing and website design agency that has worked with professional coaches before. If you’re looking to build your website, schedule a free call with our website strategy team at imphasis.com or call us at 407-663-0011.
