Client Example | Website for Photography Company
When it comes to attracting business to your photography company, it’s important to have a strong online presence that not only speaks to your clientele but can also be found with a simple Google search.
This is what we did for our photographer client. They needed a professional-looking website that could display their portfolio, share pricing information, and also capture new leads coming in.
What We Were Doing
Macy Pate Photography needed a website that would showcase their work, make it easy for potential clients to contact them, and be found easily online on websites like Google, Yahoo, and Bing (SEO). We wanted to make sure we built a stunning website that gets people to take action and is optimized for SEO. We took our conversion-centric approach in the content to make sure we can capture their audience and turn them into customers. Our message is “Imphasis helps you turn your browsers into buyers” and we want to make that come to life as much as possible when we work with our small business clients.
Our Technical Approach
We built the photography website using WordPress, one of the most popular CMS (content management systems) online. This will allow our clients to have a lot of options in regards to functionality and usability and also gives them the freedom to update and edit their site as needed. We made sure there were plenty of contact and lead generation forms so our clients could be able to capture potential information from their clients whenever possible. The site is also set up with SEO best practices so they can have a better chance of competing with some top photographers in Orlando, FL, and the surrounding area in Central Florida.
We set up a portfolio and blog so they could display their work across the site. The blog also serves as a tool to rank better on Google. Search engines love when you’re constantly creating content so if you’re able to create regular posts, you’ll be able to really capitalize on that potential.
We have an article that goes into the 10 keys of building a stunning website here and we took all of this into account when building this website.
When all is said and done, we left with quite the website for this photography company. If you’re looking for a web design and marketing agency to take your company to the next level and get some great results, be sure to check out our portfolio and schedule a call with one of our marketing experts by calling us at 407-663-0011.
