How Can Signs Affect a Business?
Signs influence all of us (including your potential customers) both consciously and subliminally. Whether or not you notice, signs are all around us–guiding us where to go, what brands to use, what products will make us feel “in the know,” giving us instructions, reminding us to follow the rules, and more. Without signage, the world would be confusing and boring to say the least. Signage to promote your business is not only critical to your success, but also becoming a more competitive market, with leading edge technology offering many more ways to capture peoples’ attention.
Signs Draw Attention
One important consideration for any business is the type of signage you choose to implement inside and outside of your space. An impactful sign can make a great first impression to potential customers, helping to reinforce the decision to choose and enter your place of business. The location of your signage also matters. An attractive sign placed in a prominent location draws attention to your business.
Signs allow people know that you are there and help potential customers find your business among crowded shopping areas. Some studies have suggested that as many as 45 percent of potential customers who visit a business do so because they noticed the sign. For this reason, signs help acquire business you may have otherwise missed.
Signs Help Promote Your Business
Sometimes your company’s message is short and concise, such as promoting a current sale or product. By using signage for your message, you can generate additional sales and capitalize on impulse buyers who may be walking by and decide to enter and make a purchase. If your company or an employee receives a special award, you can use signs to recognize this achievement. Signs may also remind people that it is the right time of year to purchase your company’s seasonal service, whether it be gardening, gutter cleaning, or installing Christmas lights.
Signs Bring Safety and Convenience
Although signs can be powerful marketing tools, they can also help your business in other ways. For example, if you are in a large building or facility, signs can direct customers to where they want to go. This avoids any confusion or frustration for your visitors, promoting a positive experience. Signs are also important in alerting employees and visitors of any safety issues they need to be aware of. Signs directing people to stairwells during a fire or alerts to toxic materials, low ceilings, or other unsafe environmental concerns are essential to your business and the safety of your visitors and employees.
Signs Reinforce Branding
Let’s say Pepsi has always been your chosen drink over Coke and you choose Pepsi at the grocery store, ball games, fast food places, and at every restaurant. Regardless, branding is the reason why the red, black, and white Coke circular logo is forever embedded into your memory. Signs expose potential customers to your company’s logo, creating or reinforcing branding. When people drive or walk by, they may not have an immediate need for your service or product. But constantly seeing your signs creates an imprint in peoples’ minds, especially if your sign has a catchy slogan, interesting logo, or visually stands out from the competition.
Signs Offer Cost-Effective Marketing
Location is important when choosing signs for marketing purposes. If your signs are placed in high traffic areas, or window graphics are used where people walk or drive by, you will have an endless number of new prospects every day. Signage and graphics are far less expensive than other marketing tools such as radio, television, magazine ads. If you are using wayfinding signage to help visitors move easily around your company, this eliminates the need for an employee giving out instructions in person, therefore cutting costs to your company.
Whatever the reason for creating signage, keep in mind that the possibilities to be creative and bold are endless. Click here for more information and let 4Directions Signs & Graphics help you manage the process, from creation to installation.
