Folsom-CA Why is it Important to Choose the Best Signage for my Business?
SYNOPSIS: If you own and run a local business, a sign can be a hugely important aspect of your branding. Your business is more than just a name and a logo, it’s a brand that people visually and mentally connect to your business. A creative, well thought out si
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If you own and run a local business, a sign can be a hugely important aspect of your branding. Your business is more than just a name and a logo, it’s a brand that people visually and mentally connect to your business. A creative, well thought out sign can help in many ways:
-Help your business can stand out from your other competition and make your business look as professional as possible.
-Bring in new customers that haven’t visited before. Did you know that 76% of customers said they had entered a store they had never visited before, simply based upon their signs?
- Get your business’s name out there and start planting the seeds for future sales. Customers are more likely to purchase from businesses they’ve already heard of.
-Have a positive impact on your business’ profitability. Approximately 60% of businesses reporting a positive impact on sales and profits attributed their success to improved visibility of their signage.
How to Pick the Best Business Signs for Your Business:
1. Create a Logo
A great graphic designer will be able to help you combine different elements to send a message psychologically and subtly to your audience. Remember to keep it simple! A sign that is busy, chaotic, and has too many words will lose a person’s attention, so keep in mind that less is more.
2. Be Consistent
Make sure your sign matches with the rest of your brand’s themes. For example, if your company is professional, your logo should reflect this. If your company is more playful and fun, the color and design should be as well.
3.Your Colors Are Important
Colors are important not just for your logo but also your signage. Different colors evoke different emotions so be aware of the message you are sending. For example, contrasting colors grab your audience’s attention, but similar colors give a sense of harmony.
4. Personalize Your Brand
Not only is your wording important, but a picture can speak a 1000-words. Some businesses use animals, people and other characters in a logo to make them seem more family-friendly. Remember that your business sign may be the only piece of marketing that your customers ever see. Stay consistent with your branding, colors, graphics, and wording for optimal personalization.
5. Consider the Type of Sign
With external signs, you have a few choices. You can go for ground mounted signs, a sign that’s mounted on your building, or a sign adhered to windows or doors. While ground mounted signs will often place them at the roadside to draw people to your business, building, door, and window mounted signs can be useful for areas with a lot of foot traffic.
6. What Will Your Business Sign Include?
With so many options to consider, it can be difficult to decide what to include and not include on your sign. Do you want to include graphics? Lights? Text only? Think of signs as a sales tool and consider how people will perceive your company based upon the signage you have created to represent your company.
If you need help in creating a design for your signage or maybe you have a design but you are not sure what type of sign would best suit your needs, call us at 4 Directions Signs and Graphics (916) 740-1180 to discuss your signage needs. We would be happy to give you a quote on your project!
