COVID-19 has become a way of life for everyone, and is without doubt unprecedented in the way of sign requirements. While businesses installed signs at the beginning of the pandemic, these signs are more than likely in need of revamping or being replaced with more relevant ones. It’s important to replace signage instead of add more to it to avoid visual clutter. You don’t want to risk negative impression with your customers by having too much visual clutter.

It’s important to assess your visual communication plan and decide whether your signs are enhancing your environment or hurting your business.  Coronavirus signs show your customers that you care about them and our community.  Every moment with your customer counts to set you apart from your competition, so why not use a new set of signs as branding opportunities for moments when customers are waiting.

You may think you have everything you need when it comes to COVID-19, but are they truly meshing well with your brand? It’s time to take a deeper look at what your customers are experiencing. You can do this putting yourself in your customers’ shoes, and by using the Good-Better-Best approach:

Good Covid-19 Signs

These are signs that get the job done, but generic signs don’t enable you to enhance your brand. Basic, simple ‘face masks required’ may communicate your message, but they fall flat when they mirror every other business and don’t match your brand colors. In addition, the signs you had made for any COVID-19 related needs in March have most likely changed and are probably worn out and need a refresh.

Better Covid-19 Signs

The Standard signs category takes it up a notch by tying Coronavirus signs into the brand by choosing colors and logos that compliment your décor.  By adding additional colors and brand identifiers, customers are more apt to remember your brand. Yet, there’s still one final category that will truly elevate your brand and more effectively relate on a personal level with your customers.

Best(branded) Coronavirus Signs

Now more than ever, businesses have to get the attention of their customers, and you can do that by setting yourself apart with graphics that are specifically designed for your business. Branded signs are the eye-catching, creative ones with the WOW factor – the ones people notice because of creativity and the personality they bring.  These types of coronavirus signs can integrate very well with your existing business signage. They are the signs that are infused with additional brand statements and content that engages your customers in these crazy COVID-19 times.

Do you feel like your COVID-19 related signs are up to par to provide the best possible customer experience?  Ready to take a closer look at how your COVID-19 signs are keeping your customers safe?Are you ready to have a sign evaluation? Visit us today at www.4directionssigns.com to get started!