Benefits of Vehicle Graphics
Whether your vehicle is parked on a street or in a parking lot, or traveling down the road, vehicle wraps and graphics carry your message like a moving billboard, spreading brand awareness and sparking interest in all who see your vehicle. Because of their ability to market your company 24 hours of the day (including night-time if you choose reflective materials), vehicle wraps and graphics/lettering have one of the highest returns on investment. Did you know that:
- More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
- The average American has traveled 302 miles in the past 7 days.
- One vehicle wrap can generate between 30,000 – 70,000 impressions daily.
- Transit advertising has grown to be the second largest area of the outdoor advertising industry in terms of dollars spent representing 19% (as of 2003). The Outdoor Advertising industry has nearly doubled since 1993 from $1.19B to $2.09B in 2003. These numbers continue to grow each year.
- Eight out of ten Americans report they have walked in a town, city or downtown area, on average 6.1 miles in the past seven days. This pedestrian traffic represents a significant opportunity for advertisers.
What do vehicle Wraps and Graphics offer?
-Affordable marketing that doesn’t require renewal payments to stay active.
-Unlimited impressions when the vehicle is moving or parked. When marketing products via social media sites, people need to be interested enough in your product to click a link or to read an advertisement. With a vehicle wrap or graphics, people see your artwork whether they choose to or not- on roads, freeways, or parked on busy streets.
-Protection for your vehicle’s original paint. Vehicle wraps can protect your vehicle from scratches, road debris damage, and bug acids.
-Easy removal of the vinyl with the help of a signage specialist (if and when needed) to reveal the original paint underneath.
What are some Vehicle Wrap Options?
-Complete advertising car, truck, and trailer wraps. The entire painted surface of your vehicle becomes your company’s branding tool.
-Partial wrap or graphics. Part of your vehicle is wrapped to display a message, name, or logo.
-Graphics can be added to sides of trucks or busses, doors, tailgates, or rear windows to help advertise or to display your company’s contact information.
Whether you choose to wrap one vehicle or invest in fleet wraps for all your vehicles, impressive designs and compelling messages that cover the surface are sure to get noticed wherever you travel in Folsom, Sacramento, and beyond.
Why Choose Custom Vehicle Wraps?
The key to success with vinyl wraps is a custom approach for your business. At 4 Directions Signs & Graphics, we believe this personalization is what will set your wraps apart in Folsom, Sacramento, and beyond.
Our approach considers your company’s unique branding and the shape of your vehicle. This allows us to design and install wraps that align with your logo, fonts, and color scheme, as well as the lines and contours of your vehicle.
No matter your choice, contact our team at 4 Directions Signs & Graphics will work with you on the process. We can help when it comes to compelling designs and concise messaging for your wraps. These elements are key to creating memorable content for your wraps that prospects will act on when they’re safely off the road.
