Why is a Lobby Sign important?
When you enter the lobby of a company, the first thing you are attracted to is the space behind the front desk. From the moment when you look up to see a beautiful, shiny, classy piece of art identifying the company, this lobby sign has already made a huge impact on you. This identifying moment can be a positive way of branding your company, while creating confidence and a professional image in your customers’ eyes.
Imagine if a customer walked into your business, school, church, or store front and looked up to see a flat, low-quality sign taped to the wall, or even worse, no signage at all. A beautiful lobby sign creates a walk and welcoming environment to visitors. It also offers your company a way to create a lasting image for your customers the first minute they enter your building.
After being impressed by your lobby sign, your customer will need to know where to go next. This is where directional and informational lobby signs can create a simple and easy way to guide visitors to where they need to go. Lobby signs can list a specific person’s office, give directions to specific rooms such as conference rooms, restrooms, and more. If the building has multiple tenants, Lobby signs can clarify the different businesses and ensure they know they are in the right place.
Although the most common lobby signs are metal or aluminum with a brushed, flat surface, some other options include clear or frosted glass, vinyl letters adhered to a flat wall or surface, carved-wood or etched stone.
What can a Lobby Sign say or do for your company?
A lobby sign can display your business logo, slogan, or motto. Through words or pictures, it can also communicate the reason your business is unique. What does your company do? What services does your company offer? A lobby sign offers unique, creative branding opportunities as well as a platform for sharing important information.
Having a lobby sign that is visually appealing, striking, or unique can set your company apert from other companies that are competitors or share the space. Remember, your lobby sign reflects who you are and your professional image, so transform the space into something exciting and engaging! Make sure your lobby sign does not fade into the background or not get noticed, especially by new potential customers.
If you have special awards, accolades, or certificates, your customers will be impressed by a nicely made sign that highlights these achievements. Lobby signs can be used to prominently display these types of accomplishments, adding value to your company, and serving as a conversation starter with potential clients.
A new, well-done lobby sign not only impact visitors, but it also instills a sense of pride with employees. Being proud of where they work and feeling like they are part of the “family” can motivate employees to do their best and work hard for a company that cares about looking good and taking their positive image seriously.
Whether you want to change an existing lobby sign or create something brand new, we would love to help your business stand out from the rest. Give us a call today at (530) 303-4048 or visit our website at www.4directionssigns.com
