Signs of the times
With our ever changing world, the need for the proper signage for your business is more important than ever. Not only has the current COVID-19 crisis forced us to change our daily way of life, it has also forced businesses to rapidly evolve to meet the demands of our new public way of life. Practically overnight, a whole new way of doing business had to be set up. Restaurants, coffee shops, bars, gyms, and most other places had to adapt to meet the new demands of the local and state government.
Let your customers know
While everything about our personal and business lives continues to evolve, it’s more important now than ever to let your customers know that you’re still open for business. Whether it be temporary signage or a more permanent solution, almost every business still operating has a dire need for some type of new sign for the situation at hand. If your restaurant is still open for carry-out, delivery, or catering, it’s important to convey that to the public. If your business has changed employee protocol to make things safer for them and the public, people need to know! A business can convey a lot of things with a simple sign, even if it’s as simple as “we are open”. As a lot of people are making moves to make things safer for themselves and their families, they will more than likely not be traveling more than normal, and it’s important for them to know what’s available at a glance.
Develop a game plan
Another important step in determining what type of new or temporary signage your business may need is to sit down and develop a strategic plan. What message(s) do you want to convey to your customer base? When contacting your business, is there a certain protocol you want your customers to follow to ensure their safety? It will also be a good idea to contact a company who is well versed in the sign industry to go over options and figure out the best move your business could make during these stressful times. When this crisis is over, and it surely will be, businesses will also need to let the public know that they are re-opening. Make sure your business goals are in alignment with your intentions, and we can collectively overcome these hard times together!
